New Carbonfree®Business Partner Pacifica Beauty is a 100% vegan, cruelty-free natural beauty company committed to creating effective products that meet the highest beauty standards, while using natural ingredients and focusing on sustainable packaging and practices.  Guided by compassion, the team at Pacifica treats women, animals and the planet with love and respect. 

To enhance this commitment, Pacifica recently calculated its estimated annual operating emissions, including office energy usage, business travel, employee community and paper usage.  In order to neutralize the negative impact of its annual emissions, Pacifica made a donation to to support reforestation and forest preservation projects around the world.   

“Our company was founded with a belief that if compassion is our number one business practice, we have to be good stewards of the earth,” explains Brook Harvey-Taylor, President of Pacifica.  “We chose to work with as they are one of the most respected carbon partners in the industry.  They also make the process of becoming carbon neutral simple, clear and direct.”

Pacifica’s commitment to 100% vegan products also demonstrates a commitment to operating more sustainably.  The company focuses on using recyclable materials in all packaging as well as natural ingredients in their products.  These measures and their use of carbon offsets and clean energy to neutralize operating emissions, and to promote educational efforts to fight climate change, set Pacifica apart as a leader in the sustainable beauty products business.


Published in carbonfree blog

Businesses that use ingredients directly from nature ought to have a heightened sensibility to giving back to the environment and preserving the Earth’s resources.  Five-Year CarbonFree® Business Partner Alima Pure does just that.

Alima Pure creates mineral-based makeup using only the purest cosmetic-grade mineral pigments. There are no additives, fillers or fragrances that can irritate skin or clog pores. Their mineral pigments are beneficial to the skin, offering sun protection and anti-inflammatory properties. 

Alima Pure was founded on the premise of minimal ingredients for maximum impact. They follow the theory that a few simple, natural ingredients crafted in just the right way can give every woman the power to present her best self to the world with confidence and beauty at its most beautiful.

And Alima Pure is committed to reducing their operational carbon footprint by maintaining energy-efficiency manufacturing processes, using wind-powered electricity and recycled materials for printing.  To counterbalance the remaining impact, Alima Pure has been a CarbonFree® Business Partner for the past five years, offsetting 100% of their net corporate carbon emissions through contributions to that support energy efficiency, renewable energy and forestry projects around the globe.

Alima Pure is also a proud member of 1% for the Planet, since their first year in business, donating 1% of annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting the planet.

All Alima Pure cosmetics are cruelty-free, and most products are vegan (the only exception is a bit of beeswax in lipbalms).   This dedication to product purity and operational sustainability sets Alima Pure apart as a leader in the natural cosmetics industry and a committed CarbonFree® Business Partner.


Published in carbonfree blog
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