Weber Shandwick, a leading global public relations firm with offices in 81 countries, weaves Corporate Social Responsibility (CSR) into everything the firm does for its clients and employees.  Weber Shandwick is mindful of its environmental impact and promotes sustainability by minimizing its own environmental footprint and partnering with clients who share a passion for contributing to their communities.  Weber Shandwick’s business plans and global employee culture share a “green mindset” and a commitment to being “engaging, always.” 

In 2009, Weber Shandwick implemented a non-billable travel emissions offsetting program with Carbonfund.org, designed to neutralize employees’ global business travel by supporting carbon reduction and clean air technology projects around the world.  To date, Weber Shandwick has neutralized over 16 million pounds of greenhouse gas emissions related to staff business travel, the same quantity of emissions as created by burning almost 825,000 gallons of gasoline.  The firm also focuses on minimizing consumption of resources like water and energy, maximizing the efficiency of resource use, and minimizing and responsibly dealing with waste.  

Weber Shandwick’s “Green Teams” lead the firm’s efforts to maintain ISO 14001 certification requirements, set future goals for the firm’s sustainability achievements, and tailor environmental programs to suit their respective offices. 

In 2013, the firm launched the Impact Project to enhance the pro bono and volunteer efforts of its workforce across various global regions.  Weber Shandwick recently held its 8th annual Making A Difference Awards program to spotlight individuals and specific offices that make a positive impact through what they do for others around the world.  Carbonfund.org is proud to partner with Weber Shandwick in making a difference by improving the firm’s sustainable business travel. 

Published in carbonfree blog
Friday, 08 November 2013 12:27

Seven Years CarbonFree® Matters More to MWW

Seven years into its long-term commitment to environmental leadership, MWW is achieving great things towards its goal to do its part to make the world a better place.  MWW, one of the nation's top mid-sized public relations firms and one of the ten largest independent agencies, is recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, and visual branding. 

MWW is also dedicated to reducing its global warming impact, improving quality of life and US energy security. Since 2007, MWW has led by example, committing to being CarbonFree® in partnership with Carbonfund.org.  Over the past seven years, MWW has reduced the carbon impact from its business operations, totaling over 19 million pounds of CO2 mitigation, which is equivalent to the electricity use of 1,291 homes for one year through support of Carbonfund.org’s renewable energy and forestry projects. That's also equivalent to the emissions from over 20,058 barrels of oil consumed or taking 1,797 cars off the road for one year. 

“Our work in corporate social responsibility and corporate citizenship is some of the most important we do,” emphasizes Michael Kempner, MWW President and CEO.  “MWW remains firmly committed to doing our part to protect and preserve the environment, and we are pleased to continue our seven-year partnership with Carbonfund.org, a leader in carbon reduction and offset solutions. We challenge our peers in the industry, as well as our clients and partners, to join with us in this important work, or to adopt their own programs to help bring about a clean energy economy.”

Employees at MWW give back through Good Matters, a company-wide Corporate Social Responsibility program, which enables employees to support local charities and other causes that are close to their hearts. Each year, team members can take advantage of eight hours of paid time off to volunteer for an organization of their choice.  These collective efforts have defined MWW’s commitment to corporate citizenship, for the environment, community, employees, and their clients.   Carbonfund.org is proud to partner with MWW in helping to make the world a better, cleaner place to live. 

Published in carbonfree blog

The CarbonFree® Business Partnership program is intended to provide a simple, affordable way for businesses of any size to evaluate the carbon emissions associated with their annual operations, take steps to reduce these emissions, and neutralize the remaining emissions by supporting clean air and carbon reduction projects around the world.  The program is also structured so that it compliments broader sustainability and Corporate Social Responsibility programs, and helps to promote awareness and recognition for these efforts.

A great example of expanding environmental commitment beyond carbon emissions neutralization is CarbonFree® Partner K.L. Security Enterprises’ annual tree-planting projects through their Safe Environments Initiative.  When not out planting trees, the K.L. Security team helps customers store critical business and personal electronic data, documents, vital records and collections with their custom safes, vaults, fireproof file cabinets and ioSafe rugged hard drives.  For residential customers, services may also include preservation and protection of family photo albums, heirlooms and other keepsakes.

 “For the last 5 years, I’ve been a steward of a diverse ecosystem in Indiana - 48 acres of native forest and prairie that deserves to be protected,” explains Johnny Klemme, CEO of K.L. Security Enterprises.  “With the help of friends and family, we’re teaching others about the importance and power of our local environment, and even more importantly, that you can’t sit back and wait for other people to take initiative; you have to make that conscious decision today to make a difference.”

Check out this video to see Johnny and the K.L. Security team in action.

In the last two years alone, K.L. Security has offset 93 metric tonnes of CO2 through the CarbonFree® Business Partnership, the equivalent of carbon emissions from almost 10,500 gallons of gasoline.  In 2013, K.L. Security plans to complete two additional environmental improvement projects with several other local businesses in their community.

"Our commitment to the environment runs deep, and partnering with Carbonfund.org ensures that every bit of our operational CO2 emissions is accounted for,” confirms Johnny. “Each and every one of our customers across the United States can take comfort that the carbon emissions from every safe and vault that we ship to them are offset through our support of Carbonfund.org’s reforestation, renewable energy and energy efficiency projects. We’re doing our part to affect positive change in the world in which we live, work and play and hope our customers value this commitment as much as we do." 

Published in carbonfree blog