In what is easily the best environmental action in a generation, this week, the Obama Administration announced new CAFE (Corporate Average Fuel Economy) standards for cars and light trucks (think minivans and sport utility vehicles). By 2025, these vehicles will be required to average 54.5 miles per gallon (MPG).
The National Highway Traffic Safety Administration regulates CAFE standards and the U.S. Environmental Protection Agency measures vehicle fuel efficiency. An agreement in support of acceptable standards was made between the government, automakers and their unions, and environmental organizations.
The stage for these historic fuel economy standards was set by an energy law enacted in 2007 under President George W. Bush. Additionally, the 2009 federal bailouts of General Motors and Chrysler were tied to better fuel efficiency.
Fuel-efficient cars and trucks were the U.S. auto industry’s saving grace. It makes good sense on multiple levels to continue these efforts. For one, 570,000 new jobs can be created by 2030. Not to mention saving consumers more than $1.7 trillion at the gas pump and reducing U.S. oil consumption by 12 billion barrels. This also translates to strengthening national security by lessening the country’s dependence on foreign oil.
What about fighting man-made global warming? The new standards will cut greenhouse gas emissions from cars and light trucks in half by 2025. This reduces emissions by 6 billion metric tons, which is more than the total amount of carbon dioxide emitted by the United States in 2010. We thank President Obama for his leadership on combating climate change, pollution prevention and national security.
Starting in 2017, the standards will be phased in over the course of eight years. New fuel-saving technology is projected to increase the cost of new car or light truck by $3,000 on average. This means consumers will pay a little more when they buy the vehicle, about $50 more a month over a five-year loan, but they’ll more than make up for it at the pump with expected gas savings per vehicle between $7,000 - $8,000. And that is good for the environment and our wallets.
Undeniably, the vehicle fuel-efficiency standards represent an unbeatable combination of protecting the environment and strengthening the economy. They’re also the nation's single largest effort to combat climate-altering greenhouse gases, but we can’t stop building our carbon-reduction portfolios now. Wonderful news like this should push us to continuing to find more ways to reduce our carbon footprint, as individuals and a nation. Now let’s go invest in some renewable energy projects!
Carbonfund.org supports several carbon reduction and energy efficiency projects such as the Truck Stop Electrification system, a project that is supported in part by Clean Air Cab’s fleet emissions neutralization program.
Clean Air Cab is central Arizona’s first carbon-neutral taxicab fleet; they partner with Carbonfund.org to calculate and neutralize the carbon emissions generated by its fleet of Toyota Priuses.
"We chose Carbonfund.org because unlike most companies selling offsets, Carbonfund.org is a non-profit. Clean Air Cab believes in giving back and we are happy to support a non-profit organization," affirms Clean Air Cab founder, Steve Lopez.
The company started by selecting the Toyota Prius, a fuel efficient vehicle for its taxicab fleet. A Ford Crown Victoria, the “traditional” taxicab vehicle, produces two and half times the amount of CO2 per year compared to the 2010 Toyota Prius. But the Prius still creates carbon emissions, so each quarter Clean Air Cab checks its total fleet mileage with Carbonfund.org to ensure that it has secured a sufficient quantity of carbon credits to completely neutralize fleet emissions.
Clean Air Cab’s mission “to make it affordable and convenient for everyone to go green” is in lockstep with Carbonfund.org. We are happy to partner with an environmentally conscientious company that provides a carbon neutral transportation alternative to central Arizona communities.
It seems only fitting that a business that depends entirely on organic and natural herbs, flowers, and medicinal plants would maintain a strong commitment to environmentally responsible business practices. Carbonfree® Business Partner Mountain Rose Herbs sets a high standard in this regard and has made significant steps in following Carbonfund.org’s motto of “reduce what you can, offset what you can’t™” by lessening its energy consumption prior to neutralizing their remaining annual operational emissions with Carbonfund.org.
Mountain Rose Herbs’ primary facility was constructed with LEED (Leadership in Energy and Environmental Design) standards and relies heavily on natural lighting. Energy demand was further reduced by making a complete lighting upgrade to energy-efficient bulbs in their principal facilities and installing Energy-Star rated heating and cooling systems. In addition, Mountain Rose Herbs upgraded all their computers to those with Gold Star ratings for energy conservation, minimal shipment packaging and elimination of environmentally-harmful materials as well as more energy-efficient flat screen monitors. Mountain Rose Herbs converted all electrical usage to their local Greenpower program to ensure that a significant portion of their electricity comes from wind and solar sources.
Despite all of these energy-saving measures and efficiency enhancements, Mountain Rose Herbs still generates a measurable annual carbon emissions footprint from its business operations. In order to neutralize these annual operational emissions, Mountain Rose Herbs has partnered with Carbonfund.org for the past four years to measure and offset these unavoidable emissions by supporting Carbonfund.org’s clean energy and carbon reduction projects.
"If we are to move past coal and look forward to a greener future that is full of alternative energy, then we must support the endeavors of Carbonfund.org, who are creating the infrastructure necessary to make it happen," states Shawn Donnille, Vice President of Mountain Rose Herbs.
We applaud Carbonfree® Partner Mountain Rose Herbs for pursuing a meaningful commitment to environmentally-conscious business operations, measuring and neutralizing their annual carbon emissions, and supporting our clean air technology projects.