Industry leadership is often demonstrated by implementing internally the best practices promoted to customers. This notion of “getting and keeping one’s own house in order first” is exemplified by the sustainability strategies of CarbonFree® Partner Clarke, a global environmental products and services company with the mission is to make communities around the world more livable, safe and comfortable.
In 2008 Clarke established a set of aggressive sustainability goals, and put into motion initiatives to achieve them. Every employee is charged with making everyday decisions, big and small, through a sustainability lens. In 2009, Clarke completed its first sustainability report, and in 2010, began reporting greenhouse gas emissions according to GRI standards. For the past three years, Clarke has neutralized its electricity usage and onsite fuel consumption by supporting Carbonfund.org’s clean air technology and carbon emissions reduction projects around the world.
”We are committed to creating policies and procedures that reduce our carbon footprint,” states J. Lyell Clarke III, President & CEO of Clarke. “Our commitment is a journey and we cannot continue on our journey without the partnerships of our stakeholders, customers and employees, and Carbonfund.org, which has demonstrated its transparency and helps us to further mitigate our impact today.”
Clarke helps its customers improve the health and safety of communities by developing and delivering environmentally responsible mosquito control and aquatic services to help prevent disease, control nuisances and create healthy waterways. Clarke’s product innovations include EarthRight™, a groundbreaking municipal public health service that uses only products made from naturally-derived active ingredients, and employs earth-friendly application methods including bicycles and all-electric sprayers. EarthRight™includes a unique pairing of two Environmental Protection Agency-registered and Organic Materials Review Institute (OMRI) Listed® products to give communities a highly sustainable choice for effective mosquito control.
Environmentally-conscious product development coupled with a disciplined strategy for internal and operational sustainability make Clarke an industry leader and partner that Carbonfund.org admires.
The Channel Islands National Park, off the coast of Santa Barbara, CA, is one of the most astounding and best-kept-secret wilderness attractions in the U.S. It is the only National Park that isn't open for vehicle traffic and does not charge an entrance fee. New CarbonFree® Business Partner Channel Islands Outfitters (CIO) offers tours to experience this natural amusement park, as well as other guided kayaking, sea cave exploration, hiking, backpacking expeditions and multi-sport adventures.
CIO is an employee owned and operated company of adventure enthusiasts who share a passion for the Channel Islands, Santa Ynez Mountains, and other amazing outdoor experiences. But the company recognized that its tour operations create unavoidable carbon emissions. By joining the CarbonFree® Business Partnership and supporting clean air and carbon reduction projects, CIO has neutralized its annual operational emissions.
"Traveling to an island on a regular basis requires fossil fuels to be burned, which contributes to CO2 emissions, “says Garrett Kababik, CEO and Co-Founder of CIO. “We can’t avoid this and stay in business, so we are doing our part to offset this carbon in other ways, which is why we partnered with Carbonfund.org."
The guides and advisory board of CIO have been serving Santa Barbara Community and the Channel Islands National Park for over 20 years. CIO also educates the public about ocean related issues and volunteers in restoration and preservation efforts in the Santa Barbara Channel watersheds.
This level of environmental leadership is evident in CIO’s overall operational commitments. In 2013, CIO officially became a certified For-Benefit Corporation. By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves by offering a more positive and transparent way to do business. In addition, CIO established an Adventure Co-op that gives local community members and regular adventure travel guests to join the co-op and lower the ongoing costs of CIO services while enjoying access to the Paddle Sports Center facilities, equipment and fitness plans.
Carbonfund.org welcomes CIO to the CarbonFree® Business Partnership program and supports their efforts to run a more sustainable and responsible adventure tourism business.
As is the case with many of our eco-tourism business partners, Eagle-Eye Tours of Windermere, Canada recognizes the environmental impact of their educational tour programs and is doing something about it. Eagle-Eye Tours covers the globe with diverse tours, ranging from ones with a birding focus to tours combining photography and wildlife, birds and gardens and more, visiting some of the wildest corners of our planet. Tour travel and onsite lodging creates carbon dioxide emissions, which Eagle-Eye Tours works to minimize but also realizes that all emissions cannot be avoided.
To address this negative by-product of their tours, Eagle-Eye Tours has maintained a CarbonFree® operation for the past five years by calculating annual tour-related emissions then supporting Carbonfund.org’s clean air technology and carbon reduction projects to neutralize those emissions. To date, Eagle-Eye Tours has mitigated almost 2 million pounds of carbon dioxide emissions through their CarbonFree® program, equivalent to the amount of carbon dioxide sequestered by almost 23,000 tree seedlings planted and grown for ten years.
"We travel the world enjoying birds and other wildlife, but realize that many of these species are threatened by climate change,” explains Cam Gillies, Director of Eagle-Eye Tours. “We are excited to continue to offset the carbon emissions from our operations and to take concrete action in the conservation of the biodiversity we so enjoy."
Eagle-Eye Tours offsets all of the carbon dioxide emissions produced from all guide and on-tour participant flights, vehicle use during tours and operations, ship use, and the electricity used by their office. They also design tours that visit reserves and lodges that have been established to demonstrate and deliver benefits from conservation to the local community. Eagle- Eye Tours offers tour participants the option to help with environmental sustainability by offsetting flights from their departure to the start of the tour. This ongoing commitment to sustainable tour management helps to set apart Eagle-Eye Tours as a leader in ecotourism and demonstrated environmental responsibility in all aspects of their operation.
Businesses that use ingredients directly from nature ought to have a heightened sensibility to giving back to the environment and preserving the Earth’s resources. Five-Year CarbonFree® Business Partner Alima Pure does just that.
Alima Pure creates mineral-based makeup using only the purest cosmetic-grade mineral pigments. There are no additives, fillers or fragrances that can irritate skin or clog pores. Their mineral pigments are beneficial to the skin, offering sun protection and anti-inflammatory properties.
Alima Pure was founded on the premise of minimal ingredients for maximum impact. They follow the theory that a few simple, natural ingredients crafted in just the right way can give every woman the power to present her best self to the world with confidence and beauty at its most beautiful.
And Alima Pure is committed to reducing their operational carbon footprint by maintaining energy-efficiency manufacturing processes, using wind-powered electricity and recycled materials for printing. To counterbalance the remaining impact, Alima Pure has been a CarbonFree® Business Partner for the past five years, offsetting 100% of their net corporate carbon emissions through contributions to Carbonfund.org that support energy efficiency, renewable energy and forestry projects around the globe.
Alima Pure is also a proud member of 1% for the Planet, since their first year in business, donating 1% of annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting the planet.
All Alima Pure cosmetics are cruelty-free, and most products are vegan (the only exception is a bit of beeswax in lipbalms). This dedication to product purity and operational sustainability sets Alima Pure apart as a leader in the natural cosmetics industry and a committed CarbonFree® Business Partner.
The trend towards “farm-to-table” dining is everywhere, and locavores “rule” in many parts of the world. But how can you tell if a restaurant truly “walks the walk” and is not just “talking the talk”? An inspiring example is CarbonFree® Business Partner Founding Farmers, with locations in Washington, DC and Potomac, MD (with Tysons Corner, VA slated to open in Summer 2014). Since September 2008, the award-winning Founding Farmers has been one of the country’s leading restaurants to offer farm-inspired “American True Food & Drink” in a modern, casual setting.
Founding Farmers is a business that is fully committed to preserving, protecting and enhancing the earth with a “Triple Green Approach” to bringing great food from Farm to Fork. The menus at Founding Farmers are based on regional and sustainable agricultural resources whenever possible, and the freezers on site are for ice cream only!
For the fifth consecutive year, Founding Farmers is proud to be an official CarbonFree® Business Partner, supporting global climate-friendly renewable energy projects and the Carbonfund.org mission of education, offsets and outreach. Founding Farmers is 100% carbon neutral by offsetting its CO2 emissions annually with Carbonfund.org.
"As Washington DC’s greenest restaurant, and one of the greenest in the country, our business model is earth-friendly from the inside out. It was logical, affirmative and natural for the restaurant to partner with Carbonfund.org,” explains Dan Simons, PR Advisor for Founding Farmers. “We believe in setting an example as a leader in the green/LEED restaurant category, and partnering with Carbonfund.org allows us to share in the mission and share what we’ve done with others."
Secondly, the restaurant operates with the earth in mind, by sorting and recycling all non-food products, processing used cooking oil into bio-diesel, composting all organic waste products, using an in-house super water purification system to eliminate water bottle waste, and cleaning with earth-friendly and chemically neutral products. Even the menus are printed on recycled papers with soy-based inks.
Finally, the architecture and design of the space itself meet the USGBC’s Leadership in Energy and Environmental Design (LEED) Gold design standards and criteria, with the use of reclaimed and recycled materials for the floors, surface finishes and fabrics; with high-efficiency lighting, HVAC and general energy use.Beyond the building itself, Founding Farmers is a Certified Green Restaurant™ as recognized by the Green Restaurant Association for eco-friendly operations.
A collective of American family farmers owns the flagship restaurant, where products are sourcedfrom family farms, ranches, and fisheries across the United States. They celebrate and share the longstanding connection between farmers — the first to lead the green movement — and their historic stewardship of natural resources. Carbonfund.org is proud to partner with Founding Farmers in achieving sustainability leadership in the restaurant industry.
Environmentally-responsible business entrepreneurs come by their inspiration through a variety of experiences. For Michelle Garcia, Founder and President of Pure&True, a natural and organic beauty and skin care products company based in Oahu, the inspiration began with researching the requirements for LEED building certification. Through the process, Michelle learned of the many toxic ingredients contained in home and personal care products. Her continued research led her to develop Pure&True as a cosmetic company devoted to pure, natural and organic product ingredients and with a strong commitment to environmental and social responsibility.
As a company, Pure&True cares about the choices the business makes and how those choices impact customers’ health and the environment. They believe it is possible to indulge oneself with skin and beauty care products while making a meaningful difference in the world. Six years ago, Pure&True made the decision to offset the carbon emissions from its business operations and product shipments by joining the CarbonFree® Business Partnership program and supporting our global reforestation and sustainable energy projects. As a CarbonFree® Partner, Pure&True has neutralized over 430,000 pounds of carbon emissions, equivalent to the quantity of carbon dioxide sequestered by over 5000 tree seedlings grown for ten years.
“As a cosmetic company, I believe that Pure&True should be a vehicle to making a difference in the world – through the products it creates and the support it lends to environmental and social charities,” explains Michelle. “This is the vision that sparked the birth of Pure&True, and I look forward to developing this vision as the company grows.”
In addition to maintaining its CarbonFree® operations, Pure&True also donates 5% of the profits from each product sale to selected social and environmental charities. Pure&True makes it possible for their customers to support their products while making positive contributions to protecting and preserving the environment, and improving lives of women and families around the world.
The view from a small aircraft brings environmental problems into focus. Long-term CarbonFree® Partner LightHawk is devoted to assisting environmental protection efforts through the unique perspective of flight. LightHawk provides aerial services as a tool to help protect land, water and wildlife in the U.S., Mexico, Central America and parts of Canada to a wide variety of organizations working on conservation issues.
As part of its commitment to environmental protection, LightHawk has maintained CarbonFree® operations for the past six years, neutralizing the emissions from all business travel and the fuel consumed by LightHawk flights. As a CarbonFree® Partner, LightHawk has neutralized over 3.3 million pounds of carbon emissions, equivalent to the quantity of carbon dioxide sequestered by over 38,000 tree seedlings grown for ten years.
"Based on LightHawk’s commitment to the environment, we feel it is our responsibility to adhere to sustainable practices in our emissions, including all flights done by our volunteer pilots,” explains Rudy Engholm, LightHawk’s Executive Director. “LightHawk believes that by partnering with Carbonfund.org, we are truly making a contribution towards removing carbon dioxide from the atmosphere."
Founded in 1979, LightHawk is a nonprofit organization that provides donated flights through a network of volunteer pilots to more than 250 partner conservation groups throughout Central and North America each year. The aerial view provided by LightHawk flights lends itself particularly well to issues that benefit from a large-scale perspective, particularly protection of wildlife migration corridors, monitoring illegal uses of protected lands, and species-specific scientific research and protection efforts. Carbonfund.org congratulates LightHawk on achieving its sixth year CarbonFree® and for continuing its important work in providing donated flight services to environmental protection and conservation groups.
Summer is here, and the “weekend warriors” are out in force, perfecting their manicured suburban lawns. Each weekend, about 54 million Americans mow their lawns, using 800 million gallons of gas per year and producing tons of carbon dioxide emissions, accounting for up to 5% of the nation's air pollution. According to the U.S. Environmental Protection Agency (EPA), a new gas powered lawn mower produces as much volatile organic compounds and nitrogen oxides emissions air pollution in one hour of operation as eleven new cars each being driven for one hour.
Environmentally-responsible lawn care companies are innovating ways to reduce and eliminate the harmful emissions associated with meticulous lawn maintenance, and new CarbonFree® Business Partner Gone Green Maui is leading the way.
Gone Green Maui is committed to offering an eco-friendly alternative to traditional landscape maintenance. They offer all natural control applications for weeds, insects, diseases and fungus. All fertilizers and soil amendments are made from natural products to prevent the pollution to the water supply. And now, Gone Green Maui has taken a further step by neutralizing its remaining operational emissions through the CarbonFree® Partnership program.
"Gone Green Maui is committed to reducing the carbon footprint associated with landscape maintenance and is happy to have become a member of Carbonfund.org to offset the carbon we are unable to reduce currently," states Sean T. Woods, Owner of Gone Green Maui.
By supporting Carbonfund.org’s global forestry projects, Gone Green Maui mitigates its own emissions while contributing to important forest preservation and restoration efforts, thus leading its industry in environmentally aware actions.
Throughout 2013, Carbonfund.org will be recognizing our business partners who are reaching their fifth and sixth years as CarbonFree® Partners. Part of this recognition includes special tree-plantings, 10 for each partnership year, by Carbonfund.org in honor of each of these anniversary Partners.
The CarbonFree® Business Partnership and this special tree-planting commemoration augment the environmental responsibility that many of our business partners exhibit in their ongoing operations. One such partner, LATHER, producing skin care products that inspire a healthier more radiant life, maintains various sustainability initiatives as part of their environmental commitment.
LATHER offers its customers an in-store packaging recycling program and has pursued more environmentally sustainable plastic packaging made with EcoPure, an organic compound that accelerates natural biodegradation in plastics.
Since 2008, LATHER has partnered with Carbonfund.org to offset the carbon footprint of their corporate office. To date, LATHER has offset over 40,000 pounds of CO2 emissions through projects supporting renewable energy, methane destruction, and reforestation. This equates to the amount of carbon dioxide sequestered each year by almost 16 acres of US forests.
When notified of the 50 trees planted for their 2013 CarbonFree® anniversary, our friends at LATHER pointed out that the traditional five year anniversary theme is wood.
LATHER acknowledged the benefits of tree planting efforts and the wide range of ecosystem services that trees contribute, including their ability to:
- Produce oxygen - without which life would not be possible
- Absorb carbon dioxide, a greenhouse gas, to mitigate climate change
- Improve local air and water quality by filtering pollutants
- Restore biodiversity while providing habitat and nutrition for wildlife
- Control flooding by minimizing runoff and topsoil loss
- Protect against storms such as Southeast Asia’s monsoons and hurricanes in the Caribbean
- Help regulate water and nutrient cycles (e.g., phosphorous and nitrogen)
- Create jobs managing tree nurseries, planting and care
- Provide various aesthetical, spiritual and cultural benefits to local communities
We're proud to partner with LATHER to help them continue their commitment to environmental sustainability and to helping others lead a more radiant life.
The CarbonFree® Business Partnership program attracts companies of all sizes that are committed to environmental responsibility in their operations. The Carbonfund.org motto of “reduce what you can, offset what you can’t®” resonates with our business partners, who take deliberate steps first to lower their operational emissions before neutralizing those they cannot eliminate.
A new CarbonFree® Partner, Born Custom Guitars, was attracted to the program for this very reason. Born Custom Guitars already maintains sustainable business practices within their custom-made electric guitar manufacturing processes. Their mission is to build the highest quality instruments available while being stewards of the environment and their community.
The folks at Born Custom Guitars believe that music has the ability to create positive change in the world, so they set out to ensure that their guitars do the same by providing their industry with an example for how to manufacture guitars in a more sustainable manner. To achieve this goal, Born Guitars are built only with woods that are either salvaged, reclaimed, or sustainably sourced, and are finished with natural oils or water-based lacquers. Their manufacturing methods were designed to minimize the amount of wasted wood during manufacturing.
Despite these efforts, Born Guitars recognized that they still create carbon dioxide emissions through the shipping and manufacturing of their custom guitars. In order to neutralize their remaining operational emissions, Born Custom Guitars joined the CarbonFree® Business Partnership program.
“While our sustainable sourcing and manufacturing initiatives alone can’t completely neutralize our company’s impact on the environment, our purchasing of carbon offsets and partnership with Carbonfund.org gets us as close as possible,” explains Campbell Davis, CMO and Co-Founder of Born Custom Guitars. “We chose to partner with Carbonfund.org because they are a third party audited, non-profit organization that maintains transparency in all facets of their operation.”
Carbonfund.org welcomes Born Custom Guitars to the CarbonFree® Business Partnership program, and we commend their commitment to sustainable custom-made guitar manufacturing.