Even the greenest IT services firm recognizes that it has a carbon footprint. After renewable energy sources, paperless processes, recycling and energy conservation measures, there remains some energy use, business travel, mailings and supplies that create carbon dioxide emissions.
Forward-thinking companies like Carbonfree® Business Partner EMWeb Design are neutralizing their current carbon footprint while continually seeking ways to reduce it.
EMWeb Design provides comprehensive Internet design and marketing for small businesses, professionals, creative artists and civic organizations. Services include branding, logo design, web design, search engine optimization, social Internet marketing and print media.
"Environmental responsibility starts with each one of us," explains Elizabeth Mullen Matteson. "EMWeb is striving to cut our carbon impact continually. For now, we are offering more "green" options to clients, and for the sixth consecutive year, are purchasing carbon offsets through Carbonfund.org, so that our overall carbon footprint remains zero."
This six-year commitment of carbon emissions neutrality has mitigated the same quantity of carbon dioxide emissions as 6000 trees planted and grown over a ten-year period. That's meaningful impact for a business focused on sustainability.
EMWeb Design offers solar and wind-powered web hosting, and can also provide environmentally friendly printing options using recycled and sustainably-produced papers and soy and vegetable-based inks. As EMWeb Design makes progress in operational emissions reductions, the Carbonfree® Business Partnership program will continue to provide a way to "reduce what you can, offset what you can't™".
It’s a lot easier to follow your mantra and lead by example when helping businesses transform their IT services and their operational sustainability. This is exactly what Carbonfree® Business Partner Mantra Computing is accomplishing.
Mantra Computing provides business in the Boston and Providence areas with business technology consulting and support services, using a high-tech, high-touch approach to business technology services, and working closely with business owners and managers to understand their businesses and financial needs. Mantra’s TotalCare Managed Services, various hosted solutions and on-call support solutions help clients stay productive and ahead of their competition.
In order to lead the way, Mantra Computing has instituted a variety of sustainability initiatives for their own business, many of which they then recommend to their clients.
For the past five years, Mantra Computing has neutralized its own annual operational emissions through the Carbonfree® Business Partnership program by supporting clean energy technology and carbon reduction projects around the world.
“One of Mantra Computing's tenets is a responsibility to its surrounding community,” explains Garrett Brown, President of Mantra Computing. “We also believe that we have a responsibility to do something about global warming, which is why we’ve chosen to partner with Carbonfund.org.”
In addition, Mantra Computing assists clients with technological solutions to conserve energy by implementing automated processes to power down idle equipment during non-business hours. Mantra uses remote support and remote access technology tools to minimize unnecessary travel for service support, and they help clients recycle old electronic equipment responsibly through partnership with ACT Secured Recycling. Leading by example and maintaining a commitment to operational sustainability is part of the proven formula for success at Mantra Computing.
Leadership requires action, and that action often starts with the leader’s own decisions and choices. New CarbonFree® Business Partner Arcolution took a leadership step in hastening the evolution of architectural firms towards more sustainable and environmentally-sensitive practices.
Arcolution is a full-service architecture firm, representing architecture in evolution. The firm aspires to conceive, design and build a future based on the premise of supporting life and natural systems.
“The building industry has a hugely significant environmental footprint in terms of greenhouse gas emissions, energy consumption, disruption of natural systems and profligate waste stream. As an architecture firm, we are keenly aware of our responsibility to rethink how we will inhabit this earth,” says Eve Reynolds, Principal Architect at Arcolution. “One by one, we can move a stone, but when we work together we can move mountains. That is why we choose to partner with Carbonfund.org - to make our impact that much more effective.”
By neutralizing 36 metric tonnes of annual operational emissions and supporting Carbonfund.org’s carbon reduction and clean air technology projects, Arcolution will achieve CarbonFree® operations.
Arcolution is committed to leading toward the change they envision in the built environment in three ways: first, by setting an example in the choices they make in their work environment; second, by encouraging environmental awareness, conservation and reduction of personal carbon footprints; and third, by becoming educators to their clients and promoting the most energy efficient solutions for each project.
Arcolution has committed as a firm to offset its annual carbon footprint through Carbonfund.org and encourages all of its clients to offset the carbon footprint of their projects managed by Arcolution.
Even in the world of high fashion, social responsibility and environmental commitments make a difference. Witness the example of Master & Muse, a fashion-forward lifestyle brand created by fashion icon and actress Amber Valletta to bridge the gap between high fashion and mindful manufacturing. The mission at Master & Muse by Amber Valletta is to offer customers socially responsible fashion that is stylish, exciting, desirable and accessible. To help achieve this mission, Master & Muse turned to Carbonfund.org to neutralize annual operating emissions by supporting clean air and carbon reduction projects.
“I have always believed that substance and style do not have to be mutually exclusive,” states Amber Valletta. “The partnership between Master & Muse and carbonfund.org illustrates that we can have both at the same time.”
Today, Master & Muse by Amber Valletta exists as an online store on Yooxygen.com, which offers a selection of curated stylish clothes and accessories that are designed, sourced and produced responsibly. The criteria used to vet the brands that are sold on www.masterandmuse.com ascribe to the core values of Awareness, Innovation, Collaboration, Integrity and Creativity.
The themes of environmental and social sustainability run through all of these core values. Each brand in the shop is taking steps to improve how fashion is designed, sourced and produced. Ultimately, Master & Muse by Amber Valletta promotes that “It’s Fashion Forward to Buy Better.” Buying better means buying more consciously, which in turn is better for our planet.
Rare gemstones and beautiful jewelry have long captured the admiration of cultures around the world, but as is often the case, the industries behind highly-prized items such as gems and jewels require energy-intensive and environmentally damaging mining and manufacturing processes. “Rare Earth Element” mining involves an expensive and protracted process to “find and prove” the source location, develop a mine construction and operation plan, obtain funding, then pursue the permitting for the mine, which will typically require a positive environmental impact study including post-operation mine closure and environmental restoration.
While not able to solve the entire mining industry’s emissions challenges, CarbonFree® Business Partner Sastaa made a commitment six years ago to take responsibility for its own environment impact by neutralizing its operational emissions. Sastaa is a Dutch import and wholesale business specializing in rubies, sapphires and emeralds. For the past six years, Sastaa as a company and owner Dan Thu Nguyen as a private individual have mitigated annual operational carbon emissions from office energy consumption and business-related travel by supporting Carbonfund.org’s global reforestation projects.
“A carbon-free commitment is a crucial part of the total commitment to an ethical and healthy life," states Dan Thu. Sastaa’s example of forward-thinking leadership and assumption of responsibility is characteristic of the long-term CarbonFree® Business Partners we will be featuring this year. If your business has not taken steps to institute a meaningful sustainability program that includes carbon emissions mitigation, take a look at our CarbonFree® Business Partnership program for 2013 – a simple and affordable way to help fight the negative impacts of climate change and hasten the transition to a ZeroCarbon™ world.
The electronic delivery of software applications, rather than mailing physical DVDs and CDs for manual installation on computing networks and workstations, is an important component to reducing operational emissions. Recent studies have calculated that replacing traditional distribution of DVD/CD disk kit software with Electronic Software Delivery (ESD) can result in at least an 83% reduction in carbon emissions.
CarbonFree® Business Partner Kivuto Solutions offers green software distribution solutions through ESD, enabling users to download software and avoid the carbon emissions attributable to product packaging and shipping. Previously known as e-academy, Kivuto seeks to maximize software availability for organizations by reducing the total cost and environmental impact of software distribution.
But Kivuto decided it was important to do more and wanted to join the national movement of businesses and organizations that are leading the fight against global warming. Recognizing that its own operations still created a significant carbon footprint, Kivuto took the proactive step to calculate its annual operational emissions. Kivuto then chose to partner with Carbonfund.org to mitigate its emissions by supporting Reforestation and Forest Preservation projects that absorb carbon emissions now and for years to come.
Electronic software delivery may be part of a lower carbon world, but IT systems use a tremendous amount of electricity. Carbonfund.org encourages companies to follow examples set by business partners such as Kivuto to take the next step towards operational sustainability by supporting carbon sequestration projects, energy efficiency innovation and renewable energy source development.
Environmental conservation is a broad, global goal that will only be achieved by the aggregate of actions taken by small businesses and individuals in communities around the world. Carbonfund.org is engaged in large-scale initiatives, such as the development of our forestry projects in Brazil, but we continue to offer simple and affordable ways for any person, family or start-up business to make a difference in the fight against the negative impact of climate change.
Our personal emissions offsetting programs and CarbonFree® Business Partnerships help everyone to be part of the solution to climate change. New CarbonFree® Partner Citizen Yogurt is a great example of a local business putting its community and environmental mission into action. Citizen Yogurt in Raleigh, North Carolina is a 100% locally owned and operated family business, offering self-serve frozen yogurt with bold and unusual flavors and toppings, and a commitment to social and environmental responsibility.
Citizen Yogurt’s community involvement includes sponsoring local swim teams, sports clubs and organizations in their neighborhood. They sponsor charitable donation nights where at least 10% of the night’s revenue will go to community organizations. The yogurt shop features sustainable bamboo hardwood floors and their yogurt comes from rBST-free cows.
“Citizen Yogurt has chosen to take a different path to success. We have committed to running our business in the best way possible – including the impact on the environment and community. Carbonfund.org’s transparency, not-for-profit status and strong partner list help make that goal easier to achieve,” states Charles Park, Owner and President of Citizen Yogurt.
Citizen Yogurt joined the CarbonFree® Business Partnership program this year, neutralizing their annual operational emissions by supporting Carbonfund.org’s projects that reduce carbon emissions elsewhere through reforestation efforts, energy efficiency innovation and renewable energy technology development. Their CarbonFree® Business Partnership program underscores their commitment to sustainable operations and helps to create awareness in their local area about mitigating carbon emissions and encouraging customers to think about environmental commitments in their own lives.
We believe that Citizen Yogurt is leading by example as a great model for environmental commitment while serving up tasty froyo treats to the Raleigh community.