Envirosearch.org Uses Bing Search, Ad Revenue Supports Environmental Projects
Carbonfund.org is proud to announce today's launch of Envirosearch.org, a free online search service that enables anyone to help protect the environment simply through their everyday web searches. Envirosearch.org, which is powered by Bing and generates revenue from Yahoo! ads, supports international conservation projects like reforestation efforts and wildlife preservation. Envirosearch.org is a groundbreaking collaboration of environmental organizations addressing conservation on both a global and local level. Through the combined efforts of Carbonfund.org, Environmental Defense Fund, National Wildlife Federation, and Environmental Media Association, the site will support meaningful conservation initiatives. Envirosearch.org will initially support tree-planting programs in Haiti, India and the United States, along with the important programs of its conservation partners. “Envirosearch.org proves once again that protecting our environment and doing the things we enjoy and need to do can go hand in hand,” said Eric Carlson, president of Carbonfund.org. “If there is just one simple thing everyone can do today to help our environment, making the switch to Envirosearch.org is it.” Deforestation is a critical global issue, accounting for about twenty percent of greenhouse gas emissions globally as well as the destruction of habitats, soil erosion, loss of economic opportunities, and degradation of water quality. Envirosearch.org supports global reforestation efforts and will also sponsor clean energy and other important environmental programs. Envirosearch.org is powered by Bing with sponsored ads through Yahoo!, which means it provides the same great results as the Microsoft-based search engine and offers ads relevant to the search. Envirosearch.org is a free service to the user.
Carbonfund.org is thrilled to once again partner with the National Business Travel Association (NBTA) by offsetting their 2009 National Business Travel Association International Convention and Exposition held this year in San Diego from August 23-26. Carbonfund.org will retire over 100 metric tons of CO2 to offset the electricity usage of the San Diego Convention Center during the course of the four days that the 2009 Convention will be taking place. Convention attendees are also able to offset the emissions relating to their air travel by visiting the Convention’s special partner page on the Carbonfund.org website.
The NBTA’s commitment to greening their signature event goes well beyond offsetting, as they have incorporated several eco-friendly initiatives into this year’s Convention. The commitment to reducing their impact includes creating fewer printed materials and ensuring that these materials, such as the Convention Program & Exposition Guide, are printed on recycled paper using vegetable-based inks by a Forest Stewardship Council (FSC) certified printer.
In selecting The San Diego Convention Center as the host of this year’s event, the NBTA made a very green choice for the Convention. The San Diego Convention Center has installed an energy efficient heating and cooling system, lighting, and kitchen upgrades that have resulted in savings of almost 3 million kWh annually. Recycling at the facility has diverted 24% of the total waste and a new food composting program will divert 260 tons of food annually. Leftover Convention items, such as surplus furniture and computers will be donated to local schools or social services. San Diego is also one of the "10 most walkable U.S. cities," which helps reduce the need for driving while in the area. The San Diego Convention Center is connected to several hotels with easy access to the San Diego Trolley and buses ? making it a great “green” host for the NBTA Convention.
We salute the NBTA for undertaking a comprehensive initiative to green the 2009 Convention. By reducing what they can, and offsetting what they can’t, the NBTA is demonstrating excellent leadership to its members and sponsors. If you are attending the 2009 NBTA Convention, please stop by and say hello to the Carbonfund.org team by visiting us at booth #1346!
I think you have to take chances in life. You probably get three, four or five chances in life to jump and see what’s going to happen. And if you don’t, you’ll always regret it. —Eric CarlsonToday marks Carbonfund.org's 7th anniversary and its inspirational growth from a start-up nonprofit to a national leader in fighting climate change. Often, knowing how things began provides a great deal of insight about an organization. I had the opportunity to sit down with Carbonfund.org's founders Eric and Lesley Carlson to talk about the beginning, where the organization is, and where it's going. What was the biggest challenge of turning Carbonfund.org into a national leader? EC: We had a big hurdle to get over in convincing people that you can reduce your carbon footprint at an affordable price. Once we were able to do that, the entire market changed. There were groups charging $20 or so to offset a ton of carbon. We knew we could do it in the $5-$6 range, and that’s what we charged at that time. After we got over that initial hurdle of saying basically a certified ton is a certified ton, we were off to the races. It was that explanation that got our first large partners. Now we’re known for both our high-quality projects and our low cost-per-ton. Was it difficult to balance family with a shared work life? Did you take turns worrying about work and family? LC: Absolutely, and really when starting on a mission that has a great impact, one’s going to talk about it a lot. It’s hard to separate work and home. How we did it was deciding that Eric would take the lead on the organization, and I’d take more of a part time role so that someone would take care of the kids. Do you have advice for young families starting on an entrepreneurial path? EC: I think you have to take chances in life. You probably get three, four or five chances in life to jump and see what’s going to happen. And if you don’t, you’ll always regret it. So being an entrepreneur, taking that chance, leaving that job, hiking that mountain or doing whatever it is you decide—you should. It’s exciting and those opportunities almost always work out better, whether they are instantly successful or not. So I think young people should become entrepreneurs. Now, how you manage that within your family, within your relationships, is a challenge, and you need to work at that almost as hard as running your organization or business. LC: I think there have to be rules to ensure some balance. At some point the work discussion has to end so you have time for specific days or hours that are only family-oriented. Starting an organization takes a lot of work and time, a lot of thinking and conversation. But it’s nice because your family is then invested in something; our daughters definitely feel they’re part of the organization we’ve created. What are Carbonfund.org’s key priorities? LC: You hear people talk about some of the solutions. The Obama administration talks about green jobs, and just the other night Bill Clinton was talking with David Letterman about green jobs and how easily the transformation can be made. Carbonfund.org’s role needs to be helping make solutions easy and affordable, including keeping the message simple—that there are simple solutions out there, while building support for understanding and reducing one’s carbon footprint. What are Carbonfund.org’s biggest accomplishments from your perspective? EC: One of our biggest accomplishments is that we’ve been able to prove there’s a viable market for carbon. There were academic reports that said it would cost $50-$100 to reduce one ton of carbon. Those of us in the energy-efficiency sector and other industries knew that wasn’t the case. At $50-$100 ton, there is no climate legislation because it simply breaks the bank. We were able to show that you can reduce carbon for $10 or less a ton, and that these are the types of carbon reduction projects that people will support. Please click here to read more of this Q&A with Eric and Lesley Carlson.