Encinitas, CA [July 27, 2007] – LYON announced today that it offset its carbon emissions with Carbonfund.org, the country’s leading carbon solutions organization. LYON has long been a leader in small business environmental practices, from proper disposal of used electronic components to the use of compact fluorescent bulbs and an active outreach program for pro bono advertising and design work for environmental non-profits. This practical step highlights LYON’s commitment to be a leader in the San Diego advertising community.
LYON’s stakeholders are very concerned about global warming. Considering the implications of climate change, carbon offsets through Carbonfund.org are a natural extension of the work LYON does to attract and retain both staff and clients.
“With a workforce and client base of active, talented people living in a very beautiful, outdoors-oriented part of the world, our interest in protecting our environment is just common sense.” said Susan Lyon, Managing Director. “Our success with clients is because we are a bit obsessive about thinking everything through in painstaking detail, anticipating all possible consequences in a marketing message, so it’s natural that our offline discussions have had us obsessing over the balance between running a business and protecting our environment. We looked around for a way to take this step, and found that Carbonfund.org had the best program for small businesses, events, and even congregations, making going CarbonFree a really simple and affordable commitment.”
“Company’s like LYON are setting an example for what all companies should do,” said Steve Offutt, Senior Advisor at Carbonfund.org. “Our motto is ‘Reduce what you can; offset what you can’t,’ and they are practicing that in their daily business. Having LYON as a CarbonFree partner makes us proud about what we do, and we applaud them for their environmental commitment.”
Carbonfund.org is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant. By supporting renewable energy, energy efficiency, and reforestation projects Carbonfund.org will retire an equivalent amount of carbon offsets. The financial support from these offsets will then help to continue the development of clean, renewable sources of energy.
LYON is an award-winning advertising and design shop perched above the beach in San Diego’s North County. Founded in 1991, they have worked with a variety of companies and nonprofit organizations, including some of the world’s biggest and best-known brands on everything from naming companies and products, right down to in-house production of tv commercials. Their clients include Cisco Systems, Cardinal Health, Websense, Infinera, and American Wave Machines while their recent pro bono efforts have benefited The San Elijo Lagoon Conservancy and the California Center for Sustainable Energy.
Carbonfund.org is the country’s leading carbon reduction and offset organization. Carbonfund.org educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbonfund.org is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. Carbonfund.org works with over 100 corporate and non-profit partners including Dell, Orbitz, IMD, Ovation Travel Group and Credo Mobile.