Industry leadership is often demonstrated by implementing internally the best practices promoted to customers. This notion of “getting and keeping one’s own house in order first” is exemplified by the sustainability strategies of CarbonFree® Partner Clarke, a global environmental products and services company with the mission is to make communities around the world more livable, safe and comfortable.
In 2008 Clarke established a set of aggressive sustainability goals, and put into motion initiatives to achieve them. Every employee is charged with making everyday decisions, big and small, through a sustainability lens. In 2009, Clarke completed its first sustainability report, and in 2010, began reporting greenhouse gas emissions according to GRI standards. For the past three years, Clarke has neutralized its electricity usage and onsite fuel consumption by supporting Carbonfund.org’s clean air technology and carbon emissions reduction projects around the world.
”We are committed to creating policies and procedures that reduce our carbon footprint,” states J. Lyell Clarke III, President & CEO of Clarke. “Our commitment is a journey and we cannot continue on our journey without the partnerships of our stakeholders, customers and employees, and Carbonfund.org, which has demonstrated its transparency and helps us to further mitigate our impact today.”
Clarke helps its customers improve the health and safety of communities by developing and delivering environmentally responsible mosquito control and aquatic services to help prevent disease, control nuisances and create healthy waterways. Clarke’s product innovations include EarthRight™, a groundbreaking municipal public health service that uses only products made from naturally-derived active ingredients, and employs earth-friendly application methods including bicycles and all-electric sprayers. EarthRight™includes a unique pairing of two Environmental Protection Agency-registered and Organic Materials Review Institute (OMRI) Listed® products to give communities a highly sustainable choice for effective mosquito control.
Environmentally-conscious product development coupled with a disciplined strategy for internal and operational sustainability make Clarke an industry leader and partner that Carbonfund.org admires.
As June’s temperatures start to rise in Miami, visitors and locals seek out a respite from the heat. And with all the news reports of climate change’s impact on the heavily-populated cities along the US eastern seaboard, the environmentally-aware customers will choose to patronize area businesses that take responsibility for their environmental impact.
For the past four years, these eco-customers have had the option to visit the tea oasis at specialTEA Lounge & Café, created with the planet and people in mind. Owners Marilyn Morales and Chris Infante are extremely conscious of their impact on the environment. Since opening the café, Chris and Marilyn have been teaching through example about sustainability initiatives, selecting local and organic products, and being as earth-friendly as possible. They use local organic ingredients and materials whenever possible, use eco-friendly compostable containers and utensils, and choose paper products made with 100% post-consumer-recycled content. The café is equipped with energy-saving LED light bulbs, an energy-saving water-heater, a water-saving dual-flush toilet as well as an ExtremeAir® hand-dryer.
This year, specialTEA Lounge & Café took an important additional step in their sustainability plan by joining the CarbonFree® Business Partnership and mitigating their annual operational carbon emissions.
“No matter how eco-conscious we are in our decisions, there are still aspects of our business that are beyond our control,” explains Christian Infante, co-owner of specialTea Lounge. “For those reasons, we have chosen to partner with Carbonfund.org, a leader in carbon offsetting, to offset any carbon emissions we generate in the course of our business operations.”
SpecialTEA Lounge & Café patrons can enjoy a pot of tea or a cooling frappé with friends over a game of chess, relax with a book on the comfy couches, or use the free wi-fi while noshing on sweet or savory treats at the café. With over 60 premium fresh loose leaf teas, certified Organic Fair Trade™ and locally roasted coffee, frappés, bottled and hand-craft sodas, homemade pastries, desserts and an array of delicious made to order panini, salads and wraps, there’s something for everyone. And customers can be environmentally-assured, knowing that specialTEA Lounge maintains CarbonFree® operations and a commitment to sustainability.
The world of social media has opened new channels for all businesses and organizations to reach their customers and supporters, but for many, it’s a strange new world requiring new skills and expertise.
Enter CarbonFree® Business Partner Salsa Labs. Salsa helps nonprofits and political campaigns “ignite action and fuel change” around the world by growing and engaging their base of support online. With Salsa’s technology tools and training, groups of all sizes can easily organize their supporters and chapters then improve efforts to fundraise, advocate, communicate through email and social media, host events and measure their results. And despite the fossil fuel references in Salsa’s tagline, Salsa Labs has been a CarbonFree® Business for the past three years, partnering with Carbonfund.org to neutralize its own annual operating emissions. By supporting Carbonfund.org’s carbon reduction projects, Salsa Labs has mitigated almost 500,000 pounds of carbon dioxide emissions, equivalent to the emissions created by using almost 25,000 gallons of gasoline.
“Carbonfund.org shares our core values of making the world a better place,” says Christine Schaefer, Vice President, Community & Marketing. “Their commitment to the environment and fighting climate change is inspiring and we look forward to this partnership.”
Salsa is proud to help their nonprofit clients fight for a healthier environment coast to coast and around the world, and Carbonfund.org is equally proud to help Salsa Labs meet its own sustainability initiatives through the CarbonFree® Partnership program.