Thursday, 22 April 2010 08:46 Written by Ivan Chan
As if earthquakes and poverty were not enough, the poorest nation in the Western Hemisphere is now facing seasonal rains that can bring flooding and tragedy. To help address this problem, Carbonfund.org today announced that its "Million Tree Challenge" campaign is redirecting all of its donations for the next three months to tree planting in Haiti. The Million Tree Challenge is a campaign launched in March to plant a million trees by making it easy and affordable for businesses and individuals to donate to the campaign. Historically, poor land use practices have magnified the devastating effects of natural disasters like the recent earthquake, resulting in severe flooding and landslides. With the rainy season approaching fast, the need for long-term solutions as well as short-term aid is critically important. As recently as 2008, a series of storms resulted in hundreds of deaths and over $1 billion in damage. "Many of Haiti's problems may seem intractable, but planting trees is something we can do today that will help prevent floods and build communities," said Eric Carlson, President of Carbonfund.org. "By planting trees and restoring native ecosystems, we can do our part to aid the recovery for Haitians today and for future generations." Carbonfund.org also reported that all donations will be matched 2:1 to the Haiti tree planting. Carlson called on companies and individuals to join the Haiti tree planting project. Deforestation is responsible for roughly 20% of global warming. Planting trees today restores local habitat, helps minimize floods and create jobs. To support Haiti by joining the Million Tree Challenge, please visit: www.carbonfund.org/trees.
Wednesday, 21 April 2010 13:00 Written by Michelle Lam
To celebrate the 40th anniversary of Earth Day this Thursday, April 22, the Earth911 news site is running a Twitter contest with a chance to win great prizes like the CarbonFree® Certified GoECOlife™ SOHO 8-Sheet ULTRA-QUIET™ Paper Shredder. In the 20 days leading up to Earth Day, Earth911 has been giving 2 tips a day as to how people can lead a greener lifestyle and reduce their carbon footprint. For instance, replacing one's incandescent light bulbs with compact fluorescent light bulbs (CFLs) is a simple step that reduces energy consumption by up to 75 percent. Contestants must have a Twitter account and need only to Re-tweet the Earth Day Channel as new tips are released to be entered for a chance to win eco-friendly prizes. Up for grabs are, among other things, an Interactive Boxed Set of stationery courtesy of Ecosaurus, eco-friendly T-shirts courtesy of Earth911, and the Carbonfund.org CarbonFree® Certified GoECOlife™ shredder. Winners of the contest will be announced April 23. What are you waiting for? It's a win-win situation: learn how to reduce your carbon footprint, share what you learn with others, and be entered for a chance at a prize!
Monday, 19 April 2010 19:40 Written by Ivan Chan
Your donations to Carbonfund.org's Million Tree Challenge go farther with Staples Copy and Print centers this week only! Staples will be collecting $1 donations from customers at its U.S. stores' Copy & Print centers from April 18-24 and will match customer donations raised during this time, up to $20,000. Already since the launch yesterday the program has resulted in donations to plant over 3,000 trees! Tree planting not only helps reduce carbon dioxide in the atmosphere, but provides habitat for local species, reduces erosion and provides jobs for communities in planting and care. Please help Carbonfund.org reach the goal of planting a million trees: visit a Staples Copy & Print center to make a donation that will be matched, or check out our campaign page to learn more and donate today!
Friday, 16 April 2010 18:25 Written by Cameron Lane
Carbonfund.org was featured in The Wall Street Journal about growing consumer participation in carbon offset programs. One of the 5 groups featured, Carbonfund.org was cited as being "one of the first" and the only nonprofit carbon offset provider they reviewed. Carbonfund.org's leadership is also reflected in being voted recently as the best carbon offset provider in the readers' choice awards of the TreeHugger website. The organization's work wouldn't be possible without the work of our supporters and partners: Thank you for your leadership on the environment! With Earth Day coming up, be sure to participate in the Carbonfund.org Million Tree Challenge. You can help us reach our goal of planting a million trees while raising awareness about deforestation by donating a $1 for each tree you'd like planted on your behalf. Please visit www.carbonfund.org/trees today!
After inventing the first visible light emitting diode, General Electric has harnessed that power to develop a light bulb to be available later this year or early 2011 and expected to provide a 77 percent energy savings. The GE Energy Smart® LED bulb should also produce nearly the same light output as a 40-watt incandescent bulb, while lasting more than 25 times longer. The bulb is expected to last for 17 years on an average 4-hour per day usage. Imagine installing a light bulb in your house, paying pennies on the dollar for electricity usage and not having to replace the bulb for almost two decades! The bulb lights up to 450 lumens, more than enough to provide the same light as a 40-watt incandescent bulb. Retailers set the final price, but the bulb is expected to cost $40 - $50 at least initially. To learn more about the bulb and compare with other, conventional lighting, click here.
If you’re one of the lucky ones getting a tax refund this year, here are five ways that you can use your refund to help the environment and fight climate change. 1. Make energy efficiency improvements in your home, such as with Energy Star qualified windows and appliances. An energy efficient replacement can reduce your heating, cooling or electricity bill while reducing your home's carbon footprint. And you may qualify for a tax credit, such as for 30% of cost up to $1,500 for energy efficient improvements! 2. Buy eco-friendlier goods such as those labeled fair trade, CarbonFree® Certified, or organic. Each represent action taken to make goods more socially or environmentally responsible. 3. Reduce, offset your carbon footprint. Find out what your footprint is by calculating it and take actions to reduce what you can and offset what you can't by supporting third-party validated carbon reduction projects. 4. If you drive, be sure your vehicle is tuned up and ready to handle the stresses of summer heat or congestion. Take public transit when you can, but if you need to drive, getting a tune-up and having your tires checked and properly inflated (this alone can save 400-700 pounds of CO2 each year) save gas and help keep your vehicle out of the junk yard. 5. With the economy recovering, consider investing in environmentally responsible companies or mutual funds. For companies, see if they have clearly articulated and taken steps to reduce their impact on the environment or improve the sustainability of their operations. You can view their annual or corporate social responsibility reports, or check out a list like Carbonfund.org's partners who are fighting climate change. For mutual funds, a starting point can be the Social Investment Forum. Learn more on actions you can take to reduce your climate impact here. Good luck this Tax Day, and try using some of your refund, if you get one this year, to help the environment!
Wednesday, 14 April 2010 11:46 Written by Emily Pugliese
La Sportiva makes it easy to find stylish, high quality and sustainably produced shoes for all of your outdoor adventure needs. This spring La Sportiva will donate $1 to Carbonfund.org or other organization (the choice is yours!) when you buy a pair of La Sportiva Hiking, Mountain Running® or Approach shoes from any participating retailer. "By partnering with Carbonfund.org on Giving Greenback$, we will be able to offer our customers the chance to make a difference today, one dollar at a time," says Laura Fryer, Marketing Manager at La Sportiva N.A. Inc. "Each participating retailer’s number one priority is to provide a quality experience to our consumer base. In addition to offering great products from a great brand, Greenback$ provides our customers the chance to support quality organizations promoting environmental change directly." The goal at La Sportiva is to reduce the impact of running their business while increasing the positive impact they have on people, communities, and the environment. From switching to video conferencing and reducing air travel, using more recycled materials in their shoes, becoming a zero waste facility and changing their catalog production, they continue to work towards sustainability. And perhaps most importantly, their products are designed to be durable, long-lasting and repairable - thus, keeping them on your feet longer and out of the landfill. To learn more about Giving Greenback$, please visit www.givinggreenbacks.com. To check out La Sportiva's shoes, visit www.sportiva.com. Happy shopping!
In February, Walmart announced that they are going to cut 20 million metric tons from their global supply chain - an action that, if successful, will eliminate the equivalent of the annual emissions of 3.8 million cars. Walmart is making its stores more energy efficient and using renewable energy including on-site solar panels. So why is Walmart looking outside their four walls for deeper emissions cuts? Because that is where most of their emissions come from. For most people, the carbon impact of the their indirect emissions is more than twice their direct emissions. But if your business is selling goods at the scale that Walmart does, then this figure gets much higher. Therefore, it makes sense that Walmart would look to their supply chain to reduce their emissions; everyone should look at the goods they buy and think about the carbon footprint associated with them. Speaking at the Fortune Brainstorm Green business conference this week in Laguna Niguel, Calif., Wal-Mart Chairman Lee Scott said, "What Walmart has done is approach this from a business standpoint... If we as a company focus on waste, we can make Walmart a better company and at the same time, become a better citizen." Carbonfund.org honed in on supply chain emissions in 2007 by developing the CarbonFree® Product Certification Program. The program allows companies to calculate the emissions of their product through a rigorous life-cycle assessment and reduce, offset the per-product emissions by supporting high quality carbon reducing projects. The program has been successful to date, and we have certified nearly 100 products that are available in a total of 15 countries, including mobile phones from Motorola, Domino Sugar, Anvil apparel, Grounds for Change Coffee and others. For more information about the products program, please visit www.carbonfund.org/products.