Jana, Inc. leading the bottled water industry to a more carbon-neutral future

ANN ARBOR, Mich., USA and ZAGREB, Croatia (April 17, 2013) – Leading South Eastern Europe bottled water producer Jana, Inc. (dba Jamnica d.d.) has earned CarbonFree® certification from Carbonfund.org and NSF Sustainability, a division of global public health organization NSF International. CarbonFree® product certification is a credible, transparent way for Jana to provide carbon-neutral bottled water products to its customers in North America.

Carbon footprints, water quality and safety are important topics to consumers.  An independent survey conducted on behalf of NSF International revealed that 55 percent of safety-minded consumers* are concerned about their carbon footprint, and 61 percent are concerned about the quality and safety of bottled water products.

Jamnica, as part of Agrokor Company, is the largest manufacturer of natural mineral water and non-alcoholic beverages in Croatia with more than 180 years of tradition. To address the environmental impacts of its products, Jana underwent a detailed life cycle assessment to measure the carbon emissions produced from its bottled water products in North America. Jana then offset its carbon emissions through investment in third-party validated renewable energy, energy efficiency and forestry carbon offset projects provided by Carbonfund.org, a leading nonprofit and developer of the CarbonFree® Product Certification program, the first carbon neutral product label in North America.

In addition to CarbonFree® certification, Jana has held NSF bottled water certification since 2008. This program requires annual product testing and facility audits to ensure ongoing compliance with the strict quality and safety standards of the program.

“The NSF bottled water and CarbonFree® certification labels on Jana’s bottled water products communicate that Jana is committed to both the health and safety of its customers as well as reducing its environmental impact,” said Tom Bruursema, NSF Sustainability General Manager.

"Jana is the first product in the region certified by the Carbonfund.org Foundation, Inc. Thus, we are very proud to be environmentally friendly in keeping with our responsibilities as the biggest producer of water in Croatia," said Ivana Petricevic, Jamnica Quality Director.

“With more companies recognizing the importance and value of offering carbon-neutral products, carbon content labeling is a vital tool for companies to market their commitment to sustainability,” said Eric Carlson, President of Carbonfund.org. “Our CarbonFree®label is widely recognized by companies throughout North America as a preferred mark that assures a comprehensive process was used to achieve carbon neutrality.”

How the CarbonFree® Product Certification Program Works
The CarbonFree® Product Certification program uses life cycle assessments (LCAs) to determine the greenhouse gas (GHG) emissions over a product’s entire life cycle. GHG emissions (expressed as carbon dioxide equivalents) that cannot be reduced or eliminated from the products’ life cycle are offset or ‘neutralized’ with third-party validated renewable energy, energy efficiency and forestry carbon offset projects.

A carbon offset is a verifiable reduction in carbon emissions somewhere in the world other than where the emission is generated. These external reductions offer clean energy transformation (e.g. wind, solar), sequestration (e.g. forestry) and clean technology (e.g. energy efficiency). The projects also offer a range of benefits including conservation, clean water, job creation and innovation. Credits are generated when a project is verified and registered – allowing companies to purchase these credits and offset the emissions produced in the manufacturing and use of their products. These credits are then permanently ‘retired’ on behalf of the product/company.

CarbonFree® certified products earn the use of the CarbonFree® mark along with being listed in the Carbonfund.org online product certification database. The CarbonFree® mark can be found on a variety of products today, including food, beverage, electronics and apparel.

To learn more about the CarbonFree® certification, contact Dennis Gillan at This email address is being protected from spambots. You need JavaScript enabled to view it. or visit Carbonfund.org and NSF International’s website.

About Jamnica: Jamnica, as part of Agrokor Company, is the largest manufacturer of natural mineral water and non-alcoholic beverages in Croatia with more than 180 years of tradition. Due to investments in modernization and new technologies, Jamnica has grown to be one of the most advanced European mineral water bottling plants with annual sales of more than 500 million liters.

Jamnica’s product portfolio is divided into two main groups: mineral water and soft drinks. Jamnica has three production plants in Croatia: one for natural mineral water in Jamnicka Kiselica, another for natural mineral water and non-alcoholic beverages in St. Jana and a third for fruit juices in Jastrebarsko. Jamnica also owns Sarajevski Kiseljak, the largest bottling plant for natural mineral water and non-alcoholic beverages in Bosnia and Herzegovina as well as the Fonyódi mineral water bottling plant in Hungary.

Jamnica is certified according to quality, environmental and food safety standards (ISO 9001:2000, ISO 14001:2004 and HACCP in relation to Codex Alimentarius). Jana is Croatia's most awarded and world renowned bottled water, receiving several international awards and certificates.  Jana’s natural mineral water, which is listed in the Directory of Sanitarily Approved Food Establishments for Armed Forces Procurement, has received NSF International bottled water certification to U.S. FDA standards and has a kosher certificate.

About Carbonfund.org Foundation: Carbonfund.org is a leading nonprofit climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact and hasten our transition to a low-carbon economy. Carbonfund.org supports innovative renewable energy, energy efficiency and forestry projects globally that reduce carbon emissions and help people. Carbonfund.org has worked with over 2,000 corporate and nonprofit partners. More at www.carbonfund.org.

About NSF International: NSF International is a global independent organization that writes standards, and tests and certifies products for the construction, food, water and consumer goods industries to minimize adverse health effects and protect the environment (nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF International has been collaborating with the World Health Organization since 1997 in water quality and safety, food safety and indoor environments.

NSF Sustainability draws upon this expertise in standards development, product assurance and certification, advisory services and quality management systems to help companies green their products, operations, systems and supply chains. Product assessments include testing and certification for more sustainable consumer and commercial products. Through its National Center for Sustainability Standards, NSF also develops sustainability standards for products such as carpet, flooring and other commercial building materials.

Additional NSF services include NSF Education and Training, safety audits for the food and water industries, nutritional/dietary supplement certification, organic certification provided by QAI (Quality Assurance International) and management systems certifications delivered through NSF International Strategic Registrations (NSF-ISR). NSF-ISR services include ISO 14001 environmental management systems, Sustainable Forestry Initiative (SFI) and chain of custody (COC) certifications.

MEDIA CONTACT:
Greta Houlahan
NSF International
Phone: 734-913-5723
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

*Safety-minded consumers are defined as U.S. consumers between the ages of 25-54 that qualify on at least three of the four following criteria: 1) drink bottled or filtered water, 2) take dietary supplements, 3) read product labels, 4) seek information on product safety or certification.

CarbonFree Certification from NSF International and Carbonfund.org demonstrates product is environmentally friendly and carbon neutral

ANN ARBOR, Mich. & LIBERTYVILLE, Ill. (April 16, 2013) - Motorola Mobility LLC has added a CarbonFree® certified product to its list of mobile devices and accessories that are sold to customers as carbon neutral products. Previous products include the Motorola MOTO W233 Renew, EcoMoto car charger, Motorola CITRUS and the P793 and P893 universal portable power products, all of which demonstrate Motorola Mobility's efforts to identify ways to reduce the carbon impact of its business. The latest addition the series is the Motorola P4000 – a universal dual-charging portable power pack.

With the CarbonFree Product Certification Program, Motorola has mitigated the energy spent to manufacture, distribute and use the product. This label, jointly offered by NSF International’s Sustainability Division and Carbonfund.org, ensures that customers are using a product that has been carbon offset through high standard, third-party verified carbon reduction projects. The label is a meaningful, transparent way for consumers to recognize environmentally friendly, carbon neutral products.

“Earning CarbonFree certification from NSF International underscores Motorola’s commitment to the environment and helps Motorola address an increasingly important consumer concern. During a recent consumer survey conducted on behalf of NSF International, more than 50 percent of those surveyed expressed concerns about their own personal carbon footprint,” said Tom Bruursema, General Manager of NSF Sustainability.

Other products made by Motorola that are CarbonFree certified include the Motorola MOTO W233 Renew, EcoMoto car charger and the Motorola CITRUS.

To learn more about CarbonFree® certification, contact Dennis Gillan at This email address is being protected from spambots. You need JavaScript enabled to view it. or 734-476-2543, or visit NSF International’s website

Motorola P793, P893 and P4000 universal portable chargers are compatible with all USB charging mobile devices including iPhone, Blackberry, Samsung, LG, Nokia, and others. In addition, the devices also boast the ability to charge two devices at once, providing up to five extra hours of talk time for your mobile phone. The Motorola P4000 is available through multiple retail outlets.

About Motorola Mobility: Motorola Mobility, owned by Google, fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information visit www.motorola.com/mobility 

About Carbonfund.org Foundation: Carbonfund.org is a leading nonprofit climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact and hasten our transition to a low-carbon economy. Carbonfund.org supports innovative renewable energy, energy efficiency and forestry projects globally that reduce carbon emissions and help people. Carbonfund.org has worked with over 2,000 corporate and nonprofit partners. More at www.carbonfund.org.

About NSF International: NSF International is a global, independent organization that writes standards, and tests and certifies products for the food, water and consumer goods industries to minimize adverse health effects and protect the environment (nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment. NSF Sustainability draws upon this expertise in standards development, product assurance and certification, advisory services and quality management systems to help companies green their products, operations, systems and supply chains. Product assessments include testing and certification for sustainable products such as green chemicals and building products. Through its National Center for Sustainability Standards, NSF also develops sustainability standards for products such as carpet, flooring, and other commercial building materials. Additional NSF services include Education and Training, safety audits for the food and water industries, organic certification provided by QAI (Quality Assurance International) and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR). NSF-ISR services include ISO 14001 Environmental Management Systems registration, Sustainable Forestry Initiative (SFI) and Chain of Custody (COC) certifications.

Media Contact: Greta Houlahan – NSF International – This email address is being protected from spambots. You need JavaScript enabled to view it. – 734-913-5723

Earth Day is a universally loved celebration day.  It is not narrowly defined as religious, nationalistic, familial, war-related or governmental.  Rather, it is globally recognized day to celebrate the wonders of Mother Earth that we all share, with more than one billion people around the world expected to take part in some form of commemorating the 43rd anniversary of Earth Day.  It is also a day intended to encourage everyone to stop, reflect on the state of our Earth and the environment, and consider what each of us can do to improve, enhance and preserve our world.

Carbonfund.org is proud to acknowledge our many business partners that are doing their part to honor Earth Day and helping to protect our natural environment.

We lead off with global IT services leader CA Technologies and its significant commitment to host the annual CA World event, its largest global gathering of customers and partners, during Earth Week as a completely CarbonFree® Event.

“Sustainability is integral to our business and we believe it’s important to lead by example,” explained Cynthia Curtis, chief sustainability officer, CA Technologies. “Ensuring CA World 2013 is a carbon neutral event demonstrates to customers, partners and employees that we are serious about our sustainability commitment. We believe that sustainability isn’t just the right thing to do -- it’s smart business.”

CarbonFree® Business Partner Solosso Pte LTD of Switzerland, offering beautifully custom-designed men’s dress shirts to the world’s executives, chose Earth Day 2013 to launch a new campaign to plant a tree for each shirt purchased by its customers.

“As a clothing company, we want to lead the way to sustainability in an industry that is infamous for its carbon emissions,” says Jan Klimo, Head of Business Development at Solosso.

The International Legal Technology Association has planted 1500 trees this Earth Day, in honor of its membership, expected to eclipse 1500 this year.

Nextiva, a leading unified communications and business VoIP service provider, and a CarbonFree® Business for the past five years, is planting a tree for each of its customers this Earth Day. 

“We feel the tree planting activities align perfectly with our goal of being a “green” organization. We have a strong commitment to providing great customer service, so we are honoring our customers with tree planting certificates as “thank you” notes to recognize their loyalty to Nextiva,” explains Kambria Nagy, Marketing Communications Manager at Nextiva.

MaMa Organic Market of Bethesda, Maryland has launched a program to plant one tree for every customer purchase.  This is an important initiative intended to honor the store’s namesake, who they lost at a young age, and whose commitment to nature and the world’s less fortunate creatures inspires the company’s dedication to sustainable operations and customer service.  

Carbonfund.org business partner Nice Touch Communications (NTC), based in New York City, was an early leader in charitable giving programs with its Telecom for Charity Every Day is Earth Day initiative.  NTC is a sales and consulting firm that has been providing voice and data solutions for over 15 years, and they launched Telecom for Charity in 2008.  NTC works with businesses, non-profits, charities and other organizations to provide top tier telecom services while also donating 5% of each customer’s monthly telecom bill to their selected charity through the Telecom for Charity program.   

"We wholeheartedly believe in what Carbonfund.org is doing; and feel our program can be a great way to generate support with minimal effort for a long time to come," says Jay Frank, Program Director for Telecom for Charity.

These are but a few examples of the ways that Carbonfund.org is working in conjunction with our loyal business partners to help them honor the environment on Earth Day and beyond.

If you haven’t taken action for Earth Day, it’s not too late. 

Plant trees for your customers, clients, family, friends, neighbors, network as part of our Million Tree Challenge – we’re over halfway there!

Support our clean energy and carbon reduction projects around the world.

Join in the global celebration of Earth Day and help us hasten the transition to a cleaner energy future.

Sometimes the sun doesn’t shine or the wind doesn’t blow, temporarily stalling renewable energy production.  When that happens, what fuel source fills in the energy gap?  Traditionally the answer was coal, but due to increased supply and low prices, the answer of late has been natural gas.  Coal is certainly the dirtier of the two fossil fuels, but natural gas is not a perfect choice either.  The increased supply in natural gas was achieved through the process of hydraulic fracturing (called fracking), which can be harmful to the environment.

Last spring natural gas prices fell to all-time lows of $2 to $3 per thousand cubic feet in the United States.  This spring natural gas prices are on the rise.  In fact, they’ve doubled to just over $4 per thousand cubic feet, but the bottom line is natural gas is still pretty cheap.  Experts say prices in the $4 or $5 range won’t affect the increasing use of the fuel by consumers and the energy industry since the price was $8 just a few years ago.  In Europe and Asia prices are even higher; think $10 to $14.

According to a Citibank research report, “Gas and renewables could in fact be the making of each other in the short term.”  Expect renewables to cost about the same as conventional fuels in many parts of the world “in the very near term.”  Mark Brownstein, an associate vice president at the Environmental Defense Fund, noted that the price of renewable energy has declined substantially in recent years, and that’s expected to continue, making them even more competitive.  As demand for renewables builds, it will in turn “drive demand for more gas-fired” power plants to be used as backup.

Meanwhile, the Environmental Protection Agency (EPA) missed an April 13 deadline to issue much-anticipated new rules limiting carbon dioxide emissions from new power plants.  Proposed a year ago, the rules were first to set limits on greenhouse gas emissions from new plants.  Once a limit is set for new facilities, the EPA is legally obligated to address existing plants, which pose the true climate threat at the moment.  The US’ power plant fleet is the single biggest source of greenhouse gas emissions in the world.  Acting EPA Administrator Bob Perciasepe said last week that the agency expects to propose new rules on greenhouse gases from existing plants in fiscal 2014.

The draft rule for new power plants sets a limit of 1,000 pounds of carbon dioxide per megawatt-hour of electricity.  That cutoff point would be easy for natural-gas-fired plants to meet, but not conventional coal plants.  Already, power companies build natural gas plants almost exclusively because of the low price of gas. 

There is speculation that the EPA’s indefinite delay on the new rules limiting carbon dioxide emissions from new power plants is due to second thoughts at the EPA and the White House over the single standard.  The EPA is said to be contemplating setting two standards, one for coal plants and the other for natural gas, which might make the new rule more legally defensible in an attempt to avert the inevitable legal wrangling that goes on whenever the EPA sets a new rule including limitations.

Environmental groups argue that separate standards make little sense.  “Setting a separate standard for coal- and natural-gas-fired plants would greatly weaken the standard’s ability to ensure a transition away from building high-carbon electricity-generation sources,” said economist Rachel Cleetus of the Union of Concerned Scientists.

Natural gas may be the interim answer as we build our renewable energy infrastructure and then the backup once we move to a sustainable energy future.  For the sake of slowing down climate change, the EPA needs to set the rules on new electricity generation plants posthaste.  Then they should tackle existing power plants without delay.  Global warming won’t wait.

In 2010, greenhouse gas emissions from transportation accounted for about 27% of total U.S. greenhouse gas emissions, making it the second largest contributor of U.S. greenhouse gas emissions after the electricity sector.  It is a fact that vehicle fuels will be used – and the resulting carbon emissions released into the atmosphere – by fleet drivers across the country.  No matter how fuel-efficient the vehicles or how fuel conserving the driving routes and techniques employed, fleet drivers contribute considerably to transportation-related emissions. To address the issue, innovative CarbonFree® Business Partner 360Fuelcard.com is helping fleet drivers across the country by providing the ability to save money on their fuel, support local business, and help to reduce their fleet’s carbon emissions.

While many companies want to do their part to help the environment, it is not always possible to find a simple and a cost effective solution. 360Fuelcard has teamed with Carbonfund.org to offer an easy way for all environmentally conscious company fleets to make a difference. When commercial vehicle fleets use the 360 Fuelcard to purchase fuel, 360Fuelcard.com will donate 10% of all profits to Carbonfund.org to help offset the CO2 produced by fleet fuel emissions.

360Fuelcard.com was founded by veterans of the fleet card industry with over 60 years of combined experience.  They understand the needs of the merchants who accept their cards and the fleets that come to their sites.  And they take their own environmental responsibility seriously.  For the past five years, 360Fuelcard.com has taken the additional step to neutralize its own annual operational emissions as a CarbonFree® Business Partner, supporting Carbonfund.org’s clean air technology and carbon reduction projects.

“When we started 360Fuelcard we knew we wanted a program that gave something back to the community,” explains Steve Fowler of 360Fuelcard.com.  “Understanding that our program helps people purchase a necessary product that causes harm to our environment made a carbon offset offering an obvious choice. We reviewed several companies and our decision to choose Carbonfund.org was an easy one.  Five years later, we are sure we made the right choice – honest people offering real programs that make a difference.”

The theme for CA World ’13 is "Go big. IT with impact." However, as they put it, in one very important way, CA World will go big with zero impact. 

CA Technologies, one of the world’s leading providers of IT management systems and energy management solutions, and sponsor of its annual CA World event, is committed to lead by example in order to advance the triple bottom line of people, planet and profit.  This focus made the decision to host CA World ’13 as a CarbonFree® Event an easy choice. 

What does this mean exactly? CA Technologies partnered with the Carbonfund.org Foundation to calculate all estimated carbon emissions associated with CA World based on attendee travel, lodging and meals, and the venue’s electricity and heating fuel consumption. Then, CA Technologies chose to neutralize the resulting event emissions by supporting two projects that mitigate an equal amount of greenhouse gases:

“At CA Technologies we take our commitment to sustainability seriously. We believe it is simply smart business," said Cynthia Curtis, Chief Sustainability Officer, CA Technologies. "CA World is our largest event -- bringing together thousands of attendees from around the world to showcase our solutions. At an event of this magnitude, it was important that we highlight our commitment to sustainability. By working with Carbonfund.org, we are offsetting our greenhouse gas emissions through meaningful projects that help mitigate our environmental impact and create local jobs."

“This is one of the largest events of its kind to fulfill the commitment to become truly CarbonFree®,” explains Eric Carlson, president of Carbonfund.org.  “CA Technologies donation for the CarbonFree® Event program is quite a significant action by a leader in IT service solutions and a company clearly committed to sustainability in all aspects of its operations.”

CA World is the flagship event for CA Technologies, providing the opportunity to share and showcase innovation and best practices—from CA and from their customers and partners.  This year, those best practices include leadership in the area of event emissions neutralization through the CarbonFree® Event program for CA World ’13. 

A national multi-state effort to create new standards in science education was announced this week.  For the first time, science curriculum identifies climate change as a core concept and emphasizes the role that human activity has on climate systems.

The Next Generation Science Standards for state education curriculums is a joint effort of the National Research Council, the National Science Teachers Association, the American Association for the Advancement of Science and the nonprofit group Achieve.  The new standards are the first extensive national recommendations for science instruction since 1996.  They were developed by scientists and experts in 26 states, but they are optional.

So this means some middle and high school students enrolled in the American public school system will soon be required to study climate change as a scientific occurrence.  About 40 U.S. states are expected to identify global warming as a man-made problem.  Environmentalists are cheering, but unfortunately the issue is just as charged in the educational arena as the political one.

“Climate change is not a political issue and climate change is not a debate. It is science,” Mario Molina, deputy director at the Alliance for Climate Education, told the Guardian. “It is strongly supported heavily researched science, and our hope is that teachers will not see this as a political issue or a political debate.”

Unfortunately, some very vocal Americans do not consider climate change scientific.  They see it as a controversial issue that shouldn’t be taught in schools.  “It’s a shame that American school kids are being taught claims of certitude on an issue that continues to unravel before our eyes,” Marco Morano, communications director for Committee For A Constructive Tomorrow, told The Washington Examiner, while referencing studies that suggest global warming has nothing to do with human actions.  “To teach kids there’s a consensus… is a major disservice to children, and a disservice to education,” he added.

Here’s how the New York Times describes the new standards: “Educators involved in drawing them up said the guidelines were intended to combat widespread scientific ignorance, to standardize teaching among states, and to raise the number of high school graduates who choose scientific and technical majors in college, a critical issue for the country’s economic future.”

“The focus would be helping students become more intelligent science consumers by learning how scientific work is done: how ideas are developed and tested, what counts as strong or weak evidence, and how insights from many disciplines fit together into a coherent picture of the world.”

Meanwhile, The UK Department of Education has introduced a proposal that would completely ban climate change from educational discussions, due to its controversial nature.  Children under 14 will no longer be able to learn about the human impact on climate change. 

So the battle to educate Earth’s children about global warming rages on, but at least it will soon be an option in the U.S.

It’s spring – time to get outdoors and enjoy all the beauty and adventure that nature offers.  For the past ten years, Central Coast Outdoors has arranged kayaking, biking and hiking tours in the California Central Coast region, and for the last five of those ten years, Central Coast Outdoors has neutralized its own operational emissions as a CarbonFree® Business Partner.   

"Our company goal was to lower our emissions and impacts as much as we could and use carbon offsets and other mitigation measures to address the impacts that remained,” explained John Flaherty, co-owner of Central Coast Outdoors with his wife, Virginia.  “We feel Carbonfund.org works hard to offset and repair environmental damage for organizations that advocate for a sustainable future."

Central Coast Outdoors has taken many additional steps to be an environmentally responsible tour company.  They use highly fuel efficient hybrid vehicles for their tour transportation, installed solar electric panels on their office, use refillable water bottles and purchase produce and menu items from local farmers markets for tour meals.  These efforts coupled with their ongoing commitment to maintaining a CarbonFree® business underscore Central Coast Outdoors’ dedication to being a truly sustainable tour operations company.   

Get out there this spring – enjoy the outdoors, but be sure to choose tour operators that are truly dedicated to environmental responsibility like Central Coast Outdoors to plan your next adventure. 

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