Linda Kelly

Linda Kelly

If it’s springtime, it must be annual reporting time. We here at know our audience likes to do business with sustainably minded organizations, and there’s one award-winning company that specializes in annual report development and production that you should know. New CarbonFree® Partner Smart Media – The Annual Report Company are global specialists in producing Annual Reports of great quality and impact for a wide range of clientele. It is their sole focus area, and they own a near perfect recipe that delivers on client expectations every time. Over the past fifteen years, they've produced 1,361 annual reports for clients from a wide spectrum of enterprises, offering both print and online annual report services, and now they're going carbon neutral. Over the years, Smart Media has developed 'many feet in many countries,' expanding their footprint across the globe. But in an effort to limit their carbon footprint, Smart Media has developed a carbon offsetting program for the print development, production and delivery to client of their annual report projects. This environmentally-focused program underscores the smart thinking at Smart Media and as a result delivers one more smart advantage to Smart Media annual report clients. Smart Media delivers the full scope of annual report project development and production: knowledge and process leadership, designers, writers, photographers, pre-press, printers. Their technology is state-of-the-art and augments their well developed capabilities to work across geographical divides, whether you're in Greenland or Vanuatu won't really matter... Smart Media is close! Smart Media is led by Dr. Vijith Kannangara, one of the most widely experienced professionals in the field of crafting and producing Annual Reports. He founded Smart Media over 15 years ago to specialize in what he saw was a very important niche in marketing communications. To date, Smart Media is one of the very few companies in the world that is focused exclusively on Annual Reports.  Dr. Kannangara is a medical doctor turned entrepreneur and serves as the Chairman of the Children's Heart Project of Sri Lanka, an organization supporting the improvement of diagnosis, treatment and care of children's heart disease. And last September, Smart Media - The Annual Report Company became world champions by clinching the coveted Platinum Award at the 24th International ARC Awards in New York. Smart Media became the first company outside the USA, UK and Continental Europe to achieve global champion status. The ARCs, popularly dubbed the Oscars of Annual Reports, placed Smart Media at the pinnacle of its game amidst a large gathering of top corporate executives from most of the top companies from across the world. This year, think smart about your annual report production and check out the award winning work of Smart Media.
If you strive to achieve the finest landscaping product and develop the best value for your property, look no further than Smart Choice Landscape Company, a complete landscape service company serving the South Florida community for more than 12 years. The company has been built on the foundation of quality service and environmental awareness. As residents of South Florida, they take pride in bettering the communities where their customer and they live. Smart Choice Landscape Company has established a reputation as the leader in landscape maintenance, quality, service, experience and value. The company offers a proven track record of creative, quality landscape design and maintenance. Being a family-owned and operated company, Smart Choice Landscape Company wants each and every client to feel important. As a landscaping company, Smart Choice Landscape Company feels a strong sense of responsibility to protect the landscape. Sustainable practices are employed in the work that they do, the offices where they work, the strategic direction they follow, the relationships they develop and the way they live their lives. Smart Choice Landscape Company promotes sustainability by: • Running mowers on propane-natural gas, which reduces emissions by 80%; • Following South Florida’s ‘Best Management Practices’ (BMPs) for landscape maintenance; • Offsetting their carbon footprint; • Recycling all yard waste and other materials where possible; • Limiting the use of pesticides and looking for bio/natural alternatives; • Encouraging clients to incorporate sustainability in their landscape; • Promoting and encouraging natural processes and systems in our designs; • Taking all practical steps at on-site operations to minimize and mitigate any adverse effects of our activities that may cause environmental damage; • Using recycled and totally chlorine free paper in the work place; • Minimizing the use of paper by reusing printed paper or using paperless communication; • Actively seeking partnerships and preferred suppliers that have similar environmental values, thus maintaining a “green” supply chain. Water conservation is one of the most crucial issues facing Florida’s future. Many areas of the state are running low on freshwater supplies. Smart Choice Landscape Company is committed to applying South Florida’s Best Management Practices and guidelines in effort to conserve precious fresh water through irrigation and storm water management. Smart Choice Landscape Company prefers to use eco-friendly and organic products that provide the same results while still being sustainable. They are introducing Avenger Weed Killer, an organic herbicide EPA registered and approved by the USDA National Organics Program. Its patented formula is made with natural citrus-oil (or d-limonene), which is a natural degreasing agent that strips the weed of its waxy skin, causing it to dehydrate and die. Tested against the leading synthetic herbicide, glysophate, Avenger has proven to be just as effective, but faster acting. Smart Choice Landscape Company has partnered with the Foundation in the CarbonFree® Small Business Program to offset their carbon footprint. Smart Choice actively works towards offsetting carbon emissions from fleet activity and other general business operations. Their commitment establishes Smart Choice Landscape Co. as an environmental leader in the landscaping business community and demonstrates the proactive steps they are taking in the fight against global climate change.
Has navigating the LEED Green building requirements left you blue in the face?  Turn to the experts at Simon & Associates, Inc. for the advice and consultation you need. Simon & Associates, Inc. Green Building Consultants is a nationally recognized green building consulting firm, using a practical and collaborative approach to advance sustainable and healthy building design and construction practices. The firm's clients include design firms, as well as public, private, and non-profit building owners and developers, representing a variety of building types including institutional, educational, commercial, industrial, residential, and mixed-use developments. S&A is a federally and locally recognized Women-Owned Business Enterprise, established in 1994 by green building pioneer and leading authority Lynn N. Simon, FAIA. S&A has been a member of the U.S. Green Building Council since its inception. S&A consults on new and existing building projects, working with property managers and building owners to achieve the appropriate LEED certification for the project. Simon & Associates’ services include sustainability consulting, LEED consulting and project management, CALGreen consulting, workshop facilitation, owner’s representation, specifications review and materials research, green building policy development and implementation, speaking engagements, development of guidelines and educational resources, and presentations and trainings. In Owner’s Representation engagements, S&A advocates for the owner, works with the design and construction team to seek integrated and cost effective solutions, and helps to overcome permitting or other regulatory obstacles by working directly with agency officials to advance green building systems and technologies. At the core of S&A’s philosophy is education on green building strategies, programs, and materials. S&A provides educational seminars and training to educate design and building professionals, government agency staff, and students through speaking engagements, presentations, trainings, and lectures. If it’s green building advice or LEED certification that you seek, contact the experienced professionals at Simon & Associates, Inc. Green Building Consultants to get on the right path to successful green building.
Last year’s beg bug scare led many of us to examine that overlooked daily companion, our mattress.  But Michael Penny was way ahead of most of us -- he made it his life’s work to create a healthy, comfortable, organic and non-toxic mattress as an alternative to conventional ones. What would lead a yoga-practicing, organic-food-eating marathon runner to start a mattress company?  He couldn’t sleep. Michael had insomnia, ironically at its worst while he was working for a futon company. In part, what he’d learned about materials and practices in the mattress industry was keeping him awake. So he resolved to create a new kind of mattress company that offered a new level of quality and service. In 2003, The Savvy Sleeper opened in Charlottesville, Virginia, drawing customers from as far away as Baltimore and North Carolina. Finding an organic mattress to sell was a tall order. Even the biggest companies in the “natural mattress” niche were using only some organic materials, or making mattresses that weren't very comfortable. So Michael and his team decided to make their own. Toxic chemicals are used widely in the mattress industry today, and their long-term effects are worrisome. All Savvy Rest Organic Mattresses are made of natural Dunlop or Talalay latex rubber, with durable casings of certified organic wool and certified organic cotton. Customers can choose very firm, very soft, or anything in between for their Savvy Rest Mattress, with differing firmness on each side. And a natural latex mattress performs consistently for decades—Savvy Rest Organic Mattresses offers a 20-year warranty on their mattresses. Savvy Rest offers its customers three ways to shop: in person at an authorized dealer, online or over the phone. Their website walks customers through the basics of mattress shopping, and delves into the benefits of chemical-free mattresses and how to fit a mattress to provide customized comfort that’s best for you. The Savvy Rest commitment to its customers is based on four tenets:  purity, comfort, integrity and value. From a few trend-setting retailers just a few years ago, they now have a large network of over 60 independently-owned dealers across the states who have responded to Savvy Rest’s reputation for quality, integrity and service. And shop this weekend to enjoy reduced prices before a February 1st increase!
According to Ron and Mary Ober, the people of El Salvador are among the most generous and determined you'll find anywhere. Emerging from a civil war, they are striving to improve their daily lives and rebuild their ravaged country. Ron first visited El Salvador over two years ago, through a connection made by a local social justice group who focuses on Central America. When he learned the story of the 1980s and what El Salvador went through, he and Mary became convinced that they should spend the rest of their lives helping the people of El Salvador to rebuild. Revy Fair Trade Products works with individuals and co-ops to help them earn a living wage and provide a brighter future for themselves and their children.  Revy Fair Trade Products sells accessories made by women’s co-ops in El Salvador. These co-ops are paid a fair wage so that the artisans can improve their lives while providing enough income to keep their children in school. Revy Fair Trade founders, Mary and Ron Ober, believe that economics and eco-justice are intertwined. The artisans they support need a sustainable environment in which to live and work. Their products come from nature, using renewable items such seeds for jewelry or natural dyes for handbags. In addition, Revy Fair Trade offers reclaimed and recycled products created from items such as abandoned tires and used plastic shopping bags. Revy means revitalization.  The folks at Revy Fair Trade approach nature as they do their artisans. With nature, the emphasis is both on recycling and natural materials. Their product line consists of:
  • Jewelry created from clay, bamboo, coconut shells and a variety of seeds.
  • Handbags dyed with indigo, teak, tree moss and other organic materials.
  • Recycled materials including plastic bags, glass, used tires and leather scraps.
When you purchase an item from Revy, you help the people of El Salvador and the planet at the same time. The fair trade movement was founded over 65 years ago in the United States to help workers in developing countries. Since then, it has spread globally, and probably has its strongest following in Europe where fair trade products are common.  Fair trade movement goals are to pay artisans a fair wage in the local context, provide health care and educational opportunities, ensure that working conditions are safe and healthy, with no forced overtime without pay, prohibit the exploitation of child labor, discrimination or sexual exploitation, involve employees in decision-making processes, and to use sustainable environmental practices wherever possible. The folks at Revy Fair Trade believe that all workers have the right of association to form their own co-op, receive a living wage, and work without fear of abuse or their own safety. Economic justice and social justice cannot be separated. “Our slogan is ‘Handcrafted, eco-friendly, and fair.’ To be truly eco-friendly, we must go beyond just producing renewable products from nature or recycled materials. We choose to offset our carbon footprint created primarily by transporting and shipping product. helps us do this,” says Ron Ober, co-founder of Revy Trade. Shop with a conscience. Shop fair trade. Want to learn more about the fair trade movement?  Start with the Fair Trade Resource Network to explore what other groups and individuals are doing to help the cause.
Tuesday, 03 January 2012 12:31

Renew Your Skin Care Routine with emerginC

A new year brings many resolutions, often including ones to improve and better care for ourselves. If you’re seeking a healthier skin care regime, check out emerginC and their skin care products. emerginC was launched in 1996 with a single product: their now well-known vitamin C serum. Since then, emerginC has developed into a comprehensive line of active, advanced cosmeceutical products and professional treatments that deliver rapid, visible results for all skin types. emerginC’s online skin care regimen guide assists customers in selecting the products that will work best for them, providing options for all skin types and conditions. emerginC is a remarkably effective, full line of active, result-oriented products containing a wide variety of pure, potent botanicals and fruit acids, as well as cutting edge medical and cosmeceutical-grade ingredients from all over the world. The products are paraben-free, free of artificial colors and fragrances, and sourced with natural ingredients wherever possible. No animal testing or animal ingredients are used in any emerginC products, and in an ongoing commitment to the environment, their product boxes are printed on Forest Stewardship Council and Sustainable Forestry Initiative certified paperboard, printed with non-toxic vegetable-based inks. emerginC is always seeking the latest scientific breakthroughs to help their customers combat the visible signs of aging skin and other skin issues as effectively as possible, offering products and facials with unparalleled results after only a single treatment.  emerginC’s scientific organics line is an active, 100% natural, paraben-free and synthetic fragrance-free, result-oriented line, with a minimum of 70% organic ingredients in every item. Active ingredients include a wide variety of antioxidant-rich plant and marine extracts and vitamins, as well as proprietary plant-based hydrating and brightening complexes. emerginC scientific organics help to rapidly improve skin tone, texture, and clarity, as well as to actively fight free-radical damage and combat the appearance of wrinkles and fine lines associated with aging. And environmental commitments are important to emerginC as well. “We take many steps to minimize our impact on the environment, including planting an indigenous tree for every retail-sized emerginC scientific organics product sold, via our partners at Plant It 2020. Our corporate office runs on wind power, our product boxes and brochures are made from paper from well-managed forests, printed with vegetable inks, and we ship our orders with biodegradable packing "peanuts". We chose [and joined the CarbonFree® Partnership] because of their efficiency, the on-the-ground solutions they deliver and the fact that they don't engage in carbon offset trading.” Ian Lirenman, C.E.O. and Founder Shop their full product line on their website, and be sure to check out the special offers on the emerginC website for special savings.  emerginC products and treatments are available at dermatologist offices and at top spas worldwide, and emerginC is a proud member of the Green Spa Network and a proud compact signer at
Nestled along the banks and brushed by the gentle breezes of the Chesapeake Bay, the Inn at Tabbs Creek beckons with a promise of pure relaxation in an eco-focused environment of country living and wholesome dining, surrounded by nature’s beauty.  Innkeeper-owners Greg and Lori Dusenberry established the Inn three years ago, inspired by their passion for the environment, organic gardening and farming, sustainable living and green building practices. Guests at the Inn at Tabbs Creek are treated to the comfort of the Inn’s environmentally-focused and lovingly restored accommodations and amenities, including outdoor swimming pool, bayside dock and a myriad of outdoor activities.  Sumptuous meals are prepared from on-premises organic gardens and locally grown fare.  The beauty of Virginia’s Chesapeake Bay surrounds the Inn. The Inn at Tabbs Creek takes its environmental commitment seriously.  Beyond their own sustainable renovation and management practices, Greg and Lori have chosen to partner with to proactively offset the carbon emissions for the overnight stay of each of the Inn’s guests, in support of's carbon reduction projects. Winners of the 2010-2011 “best innkeepers” award from, Greg and Lori await your arrival and are ready to accommodate your needs! You can visit the Inn's website at
Wednesday, 29 June 2011 21:43

Redefining Green at EcoVerte

Each year 80,000 trees are felled just to make pencils. A standard plastic pen takes over 1 million years to decompose in a landfill. More than 40 billion used water bottles end up as garbage or litter each year. There’s a company trying to change this and reduce the waste. EcoVerte was founded with the specific mission of reinventing conventional office, stationery, and school supplies using eco-friendly materials and methods. “At EcoVerte, we are redefining green. We offer a complete line of products made from recycled paper and plastic, sustainably-harvested bamboo, and biodegradable materials,” said Brian Lampl, President of EcoVerte. “By using these components in combination with our manufacturing process, we are not only able to produce high-quality, innovative products at an affordable price but also save trees from being destroyed and repurpose materials that would otherwise end up in landfills.” Customer favorites include the Bamboo Pen made from natural bamboo, an environmentally friendly alternative to wood, and PLA, a biodegradable non-petroleum based plastic derived from natural plant sources; the Bottle Pen made from repurposed plastic bottles; and Newspaper Pencils made from recycled newspaper – no wood is used.  Each pencil starts with the highest quality No. 2 / HB graphite for smooth, even writing. Then it is tightly wrapped in 50 layers of recycled newspaper and sealed using a non-toxic adhesive. The result is an extremely durable, waterproof, splinter-free pencil that can be sharpened in standard pencil sharpener. EcoVerte’s line includes a variety of pens, pencils, notebooks and accessories made from eco-friendly materials. The products are packaged in simple recycled and recyclable packaging, reflective of the brand’s mission.  And EcoVerte offsets its office emissions through, supporting reforestation projects around the world. So help do your part for a greener tomorrow. Shop at for high–quality, sustainable office, stationery and school supplies.          


Need to brighten up your computing accessories? Fond of pink? Check out the fun, sleek, fashionable – and very pink - laptop bags, totes, cases and sleeves at Rainebrooke™. Rainebrooke offers a wide variety of stylish pink laptop bags, pink laptop cases, pink leather laptop bags, pink laptop totes, iPad cases, messengers, sleeves and more. Their collection of pink laptop bags and cases includes professional styles for the office, pink bags which are perfect for traveling, backpacks for school, or everyday bags for short trips to the coffee shop. In 2012, Rainbrooke will be expanding to offer a wider variety of pink bags and cases, including luggage, diaper bags and more.  Rainebrooke provides super fast shipping, personal support, and a 100% safe and secure shopping experience. Steve Fronek, Founder of Rainebrooke, explains how the company got started. “In the summer of 2005, my wife came home from a business trip and mentioned to me that she was tired of having such a bulky, boring, black laptop carrier.  She said to me, "why don't companies recognize that women want more stylish, colorful laptop bags similar to the variety that is seen in handbags?" At that time, colorful laptop bags were not readily available. The next day I sat at the table, watching my two daughters color with crayons, and thought about my wife's comments. I glanced at the  colorful pictures my daughters made, and thought 'why not offer laptop bags in a variety of colors like the many colors in a box of crayons?' At that moment, I decided to start a company that offers colorful laptop bags and name the company "Rainebrooke", the combination of my daughters' middle names.”  By late 2009 Rainebrooke decided to refine their focus and specialize on the one color they know best... Pink! In March of 2008, Rainebrooke officially went “green”, making numerous changes to their business operations, and made a commitment to protect the environment. To do their part, Rainebrooke has adopted the motto of “Reduce What You Can, Offset What You Can’t®”. Rainbrooke emission reduction efforts include the following:
  • Using mainly-recycled paper, packaging and shipping boxes;
  • Saving store information electronically vs. storing paper documents;
  • Reusing and recycling materials to reduce consumption;
  • Using energy efficient lighting in the office and warehouse;
  • Turning off all office computers, printers and othe electronics when not in use;
  • Adjusting thermostats to conserve energy;
  • Choosing a "green" website hosting company;
  • Offsetting product shipment emissions. 
To offset the remaining business emisions that Rainebrooke can't eliminate, they have partnered with, to further reduce their business carbon footprint to zero. "While Rainebrooke is committed to our customers and products, we also believe in being socially and environmentally responsible," says Steve."There's more to business than the bottom line. We want to do our part to protect the world for many generations to come and our partnership with will help achieve this goal."
We all know that a business needs a smart and relevant advertising strategy, but many of us think that simply having one is enough. In fact, there is research indicating that many firms with an online presence haven’t revamped their advertising campaigns in years. So, is your marketing plan an asset…or a liability?  Is your advertising placement doing the trick?  In the same way that retail stores move around their floor sets, you need to refresh your marketing approach and advertising placement to attract new customers and keep your current patrons coming back. You have to maintain and improve it, make sure all of your information is updated, and post any notices that have recently mentioned your products or your work. Tiger Media is an innovative market leading advertising empire, serving over 20 billion ad impressions monthly. You may not have heard of Tiger Media, but you have probably seen their ads on the websites you visit. Tiger Media’s goal is to help your business earn more money and become more profitable. Even the greatest business idea is no good unless people know you exist. Let the innovative minds at Tiger Media create a professional or shocking ad campaign to command attention and drive people to your business. They have experience in print, radio, and online advertising. And Tiger Media has an environmental conscience, choosing to offset their business emissions, and then some. As Tiger Media Founder and CEO Jay Van Ginneken says, “We are not only responsible for offsetting our own emissions, but dedicated to offsetting more than our fair share for a better planet. Only by going further than what is necessary will we ever move forward.” Success starts with Tiger Media. If you need to design a new marketing and advertisement campaign or want to improve an existing one, contact Tiger Media today for a free quote for your project.
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