Linda Kelly

Linda Kelly

PureLife Dental is “watching its Ps” when it comes to its triumvirate of operating commitments.  PureLife empowers dental practitioners to make a positive difference in the health of their patients, staff, and environmental impact, so that achieving better health can be a realistic part of every purchase decision they make.

The firm’s “Patients, Planet, Profits” Pledge ensures that PureLife Dental’s customers benefit from the company’s goal to provide the highest quality and most environmentally healthy products at the best available prices.  From complete waste solutions to everyday dental supplies, PureLife Dental believes that healthy patients, a healthy planet, and healthy profits can all be achieved, with no tradeoffs required.

Through Carbonfund.org, PureLife Dental offsets 100% of the company’s annual operational emissions, as well as all of the shipping emissions for every product they sell, from the manufacturing line to the customer’s door.  Since 2008, PureLife Dental has neutralized over 16.5 million pounds of carbon emissions by supporting Carbonfund.org’s reforestation projects around the world.  Those carbon emissions reductions are comparable to the quantity of carbon dioxide sequestered by over 192,000 tree seedlings planted and grown over a ten-year period. As a result, PureLife Dental customers are reducing their own environmental impact with every order placed through PureLife.

“When we launched PureLife, the first thing we did was to see how we could reduce the impact of shipping products all over the country,” said Cassie Walker, VP of Marketing and Sustainability. “This was important, because dentists could buy their supplies from anyone, but if they buy them from us there’s a reduced eco impact, automatically.”

“We chose Carbonfund.org for our offset program because they had credibility – their projects are third-party validated and additional – as well as the expertise to help us calculate our emissions until we developed that capability in-house,” said Walker. “They’ve continued to help us refine our program and figure out approachable ways to talk about it with our customers.”

In addition to their carbon neutral operations, PureLife’s Feel Good Collection include products that have an environmental advantage over their traditional counterparts. Whether they contain recycled content or non-toxic chemistries, or they come in reduced or recycled content packaging, these products allow dental practitioners to make a difference without sacrificing anything. 

PureLife Dental’s commitment to “Patients, Planet, Profits” underscores its sustainability leadership in the dental supply industry, and Carbonfund.org is honored to partner with PureLife to help achieve these goals.

For over 28 years, Hornblower Cruises & Events has been the premier yacht charter and public dining cruise company in Southern California. With the largest fleet of luxury entertainment yachts in Los Angeles and Orange County, Hornblower prides itself on exceeding expectations with uncompromising quality and exceptional service.

Hornblower joined the Carbonfree® Business Partnership program in 2008 by calculating and offsetting the emissions from their office and charter boat operations at their Newport Beach facilities, which serves the greater Los Angeles region. Through the Carbonfree® Business Partnership, Hornblower supports carbon emission reductions achieved through energy efficiency, renewable energy and forestry projects around the world. In addition, Hornblower has taken the unique step of offering a path for their own customers to join their efforts to “Respect Our Planet”, by giving them an opportunity to offset their own carbon footprint related to cruising with Hornblower, as part of the ticket price.

“Hornblower Cruises & Events is dedicated to find ways to provide our guests with a unique dining experience while doing our part to reduce our carbon footprint. Our partnership with Carbonfund.org makes this possible.” Explains Rebecca Milkey, Director of Marketing for Hornblower Cruises & Events Southern California.

Maintaining their Carbonfree® Partnership program is part of Hornblower’s corporate environmental outreach program, Respect Our Planet, which guides the company’s principles and programs. Through Respect Our Planet, Hornblower is committed to conducting operations in the most environmentally friendly methods possible, educating along with motivating tour guests to make positive changes in their lives and creating outreach and education around the preservation of the habitats in the communities they serve.

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About a year and a half ago, Carbonfund.org became a virtual work environment, eliminating all business office space energy usage and employee commuting emissions.  This move to a virtual work environment has proved successful from an operational standpoint and from an environmental commitment to reducing emissions wherever possible.

Carbonfund.org enjoys partnering with other businesses that maintain virtual work environments and endeavor to deliver their products and services in the most environmentally-responsible method.  One such Carbonfree® partner, JazzEDge made the transition to online piano lessons and instructions over four years ago, as part of their commitment to maintaining an environmentally-sensitive business practice.  By providing piano lessons online and through DVDs, JazzEDge provides students with instructional options that eliminate the carbon emissions caused by driving to and from lessons, and replaces printed sheet music with online options to view or print only those pages needed. 

Carbonfund.org has helped JazzEDge augment its commitment to sustainable business operations through the Carbonfree® Business Partnership program.  The annual support of Carbonfund.org’s carbon reduction and clean air projects enables JazzEDge to achieve carbon neutrality in the rest of its operations. 

“We understand the importance of protecting the environment, and how what we do today will affect our kids and our students’ lives. Carbonfund.org is a great catalyst to this effort because of all the tools they provide to assist you in your environmental commitment,” explains Willie Myette, JazzEDge President and Berklee College of Music graduate.

Carbonfund.org welcomes the opportunity to partner with JazzEDge.  A business that strives to “reduce what you can” in daily operations, then neutralizes the remaining carbon emissions is a business that Carbonfund.org can get behind.      

Alder Associates formed in 2001 with the commitment to use combined skills and experience to leverage their clients' success, and bring a seamless combination of knowledge and expertise that enhances clients' thinking, leadership and organizational capability.

As part of their commitment to their own operational success and sustainability, Alder Associates recently joined the CarbonFree® Business Partnership program.  We commend Alder Associates for making this commitment to environmental responsibility and thank them for their partnership.

Alder Associates works with clients to co-design fully integrated approaches in which leadership alignment and strategy implementation are dominant and integral threads in the fabric of the business.  Alder Associates provides a seamlessly integrated set of capabilities: strategy implementation, leadership development, and cultural transformation. 

For more information, visit http://www.alderassociates.com/index.html.

As people move away from traditional advertising media like radio, television, and newspapers, advertisers are looking toward non-traditional methods to getting out their message. Sponsorships, street teams, and mobile billboards have all become part of the mix to reach out to the public.

Guerrilla Mobile Billboards was founded in 1999 to meet the underserved market for mobile billboards and mobile outdoor advertising campaigns, using their custom designed and built "guerrilla trucks," which feature a billboard on each side to ensure maximum visibility.  Guerrilla Mobile Billboards can bring your message where others can't - such as the city or event location where traditional outdoor billboard advertising may be prohibitively expensive or completely unavailable. Mobile billboards provide flexibility of location and time. You also have geographic flexibility - you can target small local areas for intensive, exclusive coverage, or large areas for a broader impact.

But Guerrilla Mobile Billboards faced an environmental quandary when it came to disposing of used banners.  In order to have the strength and flexibility to withstand all weather conditions, Guerrilla Mobile Billboards’ banners are made with a scrim reinforcing mesh.  A downside of this durable construction method is that billboard banners cannot easily be recycled, like soft drink bottles and milk jugs. 

To address the recycling and disposal issue of the banners, Guerrilla Mobile Billboards has partnered with Longleaf Lumber of Cambridge, MA to “repurpose” their used billboard banners.  Longleaf Lumber is an antique and reclaimed lumber company with showrooms in Cambridge, MA, and New York City, and a mill in Berwick, ME.  Their primary business is the milling of antique flooring derived from salvaged beams and decking, including Heart Pine and other woods associated with older and historical buildings.  Until Guerrilla Mobile Billboards teamed up with Longleaf Lumber, they were forced to dispose of the used advertising banners.  But a fortuitous discussion in early 2008 led to a repurposing partnership between the two companies.  Guerrilla Mobile Billboards welcomed the first visit by Marc Poirier of LongLeaf Lumber and his flatbed truck, and loaded up roughly 100 used 10’ x 20’ banners for the repurposing project.  Longleaf Lumber now repurposes the used banners to protect their reclaimed beams and boards, which are stored outside, from harsh weather elements.  The banners are much stronger than the typical plastic tarps you buy at the building supply stores thus keeping the wood better protected from wind, rain, sun and snow.    “I love the added attraction of the bright colors and unique scenes that these billboards give to our large stacks of weathered wood.  It can be mixed media art at times,” says Alice DeGennaro of Longleaf Lumber.

We’re honored to have Guerilla Billboards as a CarbonFree® partner for the past five years, and we applaud their banner repurposing project with Longleaf Lumber as a great example of “reducing what you can” in operational waste and emissions.

Looking for some high-flying adventure on your next trip to Hawaii?  Check out Skyline Eco-Adventures, founded in 2002 by father and son, Buck and Danny Boren in Maui, Hawaii.  The Borens had a dream to share their love for the outdoors with others through an exciting new adventure experience that would thrill customers, while highlighting the importance of preserving Hawaii's fragile environment, and making significant contributions to those preservation efforts. Skyline opened the United States' first zipline tour just minutes from Haleakala National Park, and launched its second location, The Ka'anapali Skyline Adventure, high above Maui's Ka'anapali Resort.  Their latest location, over breath-taking Akaka Falls, is now open on the Big Island. Skyline Eco-Adventures was founded with the mission “to provide a safe and exciting means for seeing and experiencing the natural wonder of the Hawaiian Islands while always aiding in the preservation and perpetuation of the island's unique land and culture, so that they may retain their body and spirit for all future generations.” It is that vision which has led the company to focus on efforts to preserve the native ecosystems, biodiversity, and indigenous cultures, engage in recycling programs and reforestation efforts, and educate their staff and customers about all of these issues in a fun and exciting way. Customers enjoy the thrill of flying through the air, witnessing spectacular Hawaiian scenery, while learning about the area’s host environment and culture.  Last weekend, Skyline hosted "Zip for the Trees",  a 2011 Arbor Day event which raised $8,000 for Maui non-profit groups, and got various Youth Groups involved planting over 600 trees in one day! In 2007, Skyline committed to making all tours and adventures carbon neutral. Skyline strives to reduce its own carbon emissions, and whatever cannot be eliminated is offset through their partnership with Carbonfund.org, making Skyline a CarbonFree® business. To get a sense of the thrills that a Skyline Eco-Adventure experience can offer, check out their videos, read their customer testimonials, then book your zipline tour online today.  You can also “Follow the Adventure” and be the first to find out about new zipline locations and special events.
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