Five years ago the CEO of News Corporation, Rupert Murdoch, claimed that news coverage of climate change in his media outlets would improve gradually.  However, a recent study indicates that not only has that not happened, but that the preponderance of climate change information on Fox News primetime and in the Wall Street Journal’s opinion page is overwhelmingly misleading.

The Union of Concerned Scientists (UCS), a science-policy nonprofit, analyzed six months of global warming discussions on Fox News primetime programs (February 2012 to July 2012) and one year of Wall Street Journal op-eds (August 2011 to July 2012).  UCS found that climate science was inaccurately covered in 93 percent of Fox News primetime programs and 81 percent of Wall Street Journal editorials.

The analysis found denial that climate change is caused by humans, dismissals of climate science as a legitimate science, and derogatory comments about select scientists.  The worst part is that this misleading coverage encourages scientific distrust and portrays climate change as a left-wing idea, rather than based on scientific facts.

How many people are misled about climate science by these media outlets?  Well the number is in the multi-millions.  In 2011, Fox News Channel (FNC) was the United States’ most popular cable news channel.  During prime time, FNC reaches a median of 1.9 million people plus.  The Wall Street Journal has over 2 million daily readers and the largest circulation among American newspapers.

There is nothing wrong with fully examining and debating the merits of policies aimed at addressing climate change.  However, it is ludicrous and irresponsible to deny the overwhelming body of scientific evidence that climate change is man-made and happening right now.

The analysis shows that sadly these media groups continue to waste time and effort that could be put to better use in combating climate change.  Readers of this blog already know that global warming is man-made and many are putting their energies toward what they can do about it by supporting organizations such as Carbonfund.org.  These climate change leaders seek out quick and affordable ways for individuals and businesses to calculate and offset the carbon emissions they generate. 

The science is clear.  Invest in renewable energy sources and support reforestation projects because the time is now to build a clean energy future.

Published in carbonfree blog

A recently published study out of the University of Michigan examined Generation X’s views on climate change and found them to be largely unconcerned with the issue.

The Longitudinal Study of American Youth (LSAY) releases a quarterly research report and has followed the same 4,000 people for 25 years.  Originally, in 1987, 5,900 students were selected from a national sample of 7th and 10th graders in 50 U.S. public school systems.

Generation X now comprises 32-52 year olds who are the most well-educated and scientifically savvy generation in U.S. history.  However, the LSAY shows dwindling interest in climate change as it is a complex and long-term issue.  The study compared responses from 2009 and 2011 and found that a scant two percent of those aged 37 to 40 follow climate change "very closely".  This was a 50 percent drop from 2009 results.  Over half said they follow climate change "not closely."  More than 40 percent say they have only a "moderate concern" about global warming.

The most disturbing part of the report points to a disregard for future generations.  Most do not see climate change as an immediate problem that requires their attention to address.  A large percentage, 66 percent, said they aren’t sure that global warming is happening.  About 10 percent even outright deny global warming is actually happening.

Why is Generation X disengaged, disinterested, or even openly disbelieving regarding climate change?  The answer is as multifaceted as global warming itself.  Disinterest in climate change is surely due in part to a massive and unprecedented disinformation campaign by oil and gas interests and conservative media outlets spanning more than a decade, even as the overwhelming scientific record points squarely to climate change.  Some experts theorize issue fatigue may be the cause when a problem is long-standing.  Others point to the complexity in understanding the underlying causes and potential solutions for climate change as a barrier to engagement with the issue.  Still another potential answer is the distraction by other timely public policy issues.  For example, interest in the economy experienced an upsurge following the Great Recession that began in 2008 to the detriment of environmental issues.

Whatever the reason, there is something every person in all generations can do to help save our planet.  One easy and fast way to protect the environment is to switch your Internet browser to www.envirosearch.org.  You'll be contributing to renewable energy, reforestation, and energy efficiency projects through you regular, daily Internet search activities.  Another simple step is to use an emissions calculator to determine your personal contribution to greenhouse gas emissions.  Then reduce your carbon footprint, plant a tree, or offset your carbon emissions.

Download and read the entire study here http://lsay.org/GenX-4.pdf.

Published in carbonfree blog
Friday, 22 June 2012 09:09

Ensuring that We Have a Future

Everyone has heard the saying that children are our future.  Well, this week, a child spoke out about climate change and how the path we are on “with the earth warming, emissions and sea levels rising, our future here is questionable.”

Tcktcktck.org, the Global Campaign for Climate Action, offered young people around the world a chance for a Date with History by asking them, “If you had two minutes to tell the world's leaders what kind of future you want, what would you say?”  The organization received nearly 200 video entries and thousands of votes.  The winner was 17-year-old Brittany Trilford of New Zealand.

This eloquent young lady addressed heads of state from more than 130 nations on Wednesday, June 20, 2012 and spoke for the world’s approximately 3 billion children, roughly half of the Earth’s population, at this week's U.N. Conference on Sustainable Development in Rio de Janeiro, Brazil.  The conference is also called Rio+20 to mark the 20th anniversary of the initial Earth Summit.

 “Our future is in danger.  We are all aware that time is ticking and we are quickly running out” said Miss Trilford voicing many parents’ fears.

“The people [20 years ago] at the [first Earth] Summit knew there needed to be change…  They made great promises...  These promises are left, not broken, but empty.”

“We, the next generation, demand change; demand action, so that we can have a future.”

Watch Brittany Trilford’s moving speech on climate change here http://youtu.be/karQQb-B8Uk and click here to see The Future I Want: her winning entry for the Date with History contest http://youtu.be/hpxsvZ4eqZk.

Climate change mitigation is possible.  Carbonfund.org provides a number of ways for individuals to make a difference and reduce their impact on climate change, including reducing emissions by supporting reforestation projects.  Get involved now so we can build a sustainable world and ensure our children’s future.

Published in carbonfree blog
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