Toronto-based Counting Opinions takes seriously its responsibilities to its customers and to its own operational sustainability.  Since 2011, the company has participated in the Carbonfree® Business Partnership program, neutralizing over 470,000 pounds of greenhouse gases by supporting clean air technology and carbon emissions reduction projects around the world.  These emissions reductions have the same environmental impact as avoiding the use of over 24,000 gallons of gasoline.    

“We live in an ever-increasingly complex, global macrocosm. Evidence clearly indicates that humanity is negatively impacting global climate,” states Frank Biss, VP Sales and Operations at Counting Opinions.  “As such, each and every one of us has a responsibility to minimize our negative impacts and find ways to more effectively co-exist with nature. The consequences of not doing so are catastrophic. in our view exemplifies these most urgent efforts.”

Counting Opinions provides organizations in the libraries community with innovative, comprehensive, cost-effective ways to capture, manage and measure performance data, including open-ended customer feedback, qualitative and quantitative data, trends, benchmarks, outcomes and peer comparisons.  Its applications work across all browsers and platforms; are fully hosted in a secure professionally managed IT facility; and require minimal or no customer IT involvement.

Counting Opinions is a true "virtual" company - all staff members work from their respective homes, thus eliminating the carbon dioxide produced and time consumed by daily trips to and from the office.  The staff utilizes only electronic communications, minimizing the need for printed documents and conduct sales and support calls by either telephone or electronically, thereby minimizing the company’s "travel footprint."  Each year, Counting Opinions makes a donation to to neutralize remaining operational emissions that it cannot eliminate.  In our opinion, these actions count, and Counting Opinions is leading the performance data and customer feedback technology field with its continued commitment to sustainability.


Published in carbonfree blog

Like many of us who’ve had the opportunity to travel to other countries, Scott Leonard was profoundly affected by his trip to South America back in 1993 where he encountered the priceless beauty of clothes produced by local artisans.  The richness of the culture and the amazing knitting techniques prompted him to bring back more than a souvenir to his Northern California home.  He returned with a vision to pioneer a new business model. He would invite customers to wear ethically made clothing—fashion that demonstrates a commitment to those who created the designs, as well as to the environment that supports us all. 

Together, Scott and co-founder Matt Reynolds have helped form a scalable artisan network through the INDIGENOUS clothing line that reflects a commitment to sustainability, social entrepreneurship and responsible actions by consumers and business alike. 

By designing clothes made with organic cotton and natural fibers, Scott and Matt hadn’t just made a smart move for the planet; they were making a savvy business decision as well. After all, organic clothes will never go out of fashion. That’s because organic clothing supports people and planet, keeping toxins off our bodies and out of our environment. 

This year, INDIGENOUS expanded its environmental stewardship by joining the Carbonfree® Business Partnership program. Through’s carbon reduction and clean air projects, INDIGENOUS is able to neutralize its operational emissions while supporting innovations in energy efficiency, renewable energy and forestry preservation projects.  

Earlier this spring, INDIGENOUS was recognized for its positive overall social and environmental impact, receiving a “best for the world” scoring in the top 10% among Certified B Corporations.      

Scott Leonard and Matt Reynolds, along with their passionate tribe of “style ambassadors” and fair trade artisan partners, strive to transform the often opaque fashion industry into one respected for producing beautiful and trendy clothes through transparent, ethical and eco-friendly methods. is proud to partner with INDIGENOUS in its effort to lead the fashion industry towards sustainable business practices.

Published in carbonfree blog