FOR IMMEDIATE RELEASE
PLAYN, Frames And Lenses Straight From The Makers, is launching with a popup store at Boxpark in
London on July 25th.
Based on a design principle “80% plain and 20% play”, PLAYN offers easy-to-wear eyewear with a
dash of “je ne sais quoi”. On PLAYN.COM, people can browse the collection of 21 original styles and
play with a wide range of colour and coating options. Once an order is placed, the company then
ships straight out of the lenses lab in Bangkok. This one-stop distribution process – “Factory > Lab >
Doorstep” – reduces cost and environmental impact, leaving PLAYN with a bigger budget to produce
quality, premium lenses.
PLAYN is the brainchild of German designer Denis Beyer and entrepreneur Jonas Koblin, two school
friends who moved to Bangkok in 2004 at the age of 24. They started from scratch, doing design work
for international fashion labels, running Niche Nation, a luxury eyewear boutique and a distribution
company We Do Asia. After working in the industry for several years, the pair decided to create their
own label with the mission to fuse their passion for quality and design with the principles of a modern
supply chain. This allows them to offer handcrafted eyewear and custom options at a new,
competitive price point.
To reduce its environmental impact, PLAYN partners with the Carbonfund.org Foundation to offset its
carbon footprint and the PATT Foundation, a local non-profit organization, to plant a tree for every pair
For more information call us at +66 27127895 ext. 62off
Seenspace 251/1 Thonglor Soi13 Bangkok10110 playn.com
ENFIELD, NH May 8, 2013 – Leading Edge Design Group (LEDG), a leading national provider of energy optimization services, announced today that it will offset its carbon emissions with the Carbonfund.org Foundation, one of the country's leading carbon offset organizations. In addition to their existing effort to reduce emissions by advancing corporate recycling initiatives, improving office-wide sustainable products and systems procurement, and establishing team car-pooling mandates for customer visits to reduce travel related emission, LEDG’s CarbonFree® program participation supports their employees, partners, and customers who are striving to increase their own commitment to carbon neutrality.
“We are proud of our ongoing efforts to help our customers significantly reduce their carbon footprint but understand that this effort necessitates travel and the associated consumption of natural resources, “ said Todd Boucher, Principal, Leading Edge Design Group. “Our partnership with Carbonfund.org allows us to maintain our commitment to our clients while offsetting the carbon emissions required to support the successful implementation of our solutions.”
LEDG’s emissions offset purchase will go toward supporting reforestation projects in the US and abroad.
“LEDG has taken a significant step in recognizing that, despite concerted efforts to reduce operational emissions, there remains a portion of their carbon footprint that cannot yet be eliminated,” explains Eric Carlson, President of Carbonfund.org. “By becoming a CarbonFree® Business Partner, LEDG joins leading businesses and organizations around the world that have made this simple and affordable commitment to neutralize all annual carbon emissions and support our carbon reduction projects.”
ABOUT LEADING EDGE DESIGN GROUP Leading Edge Design Group is a leading national provider of energy optimization services that delivers significant energy savings to the public and private marketplaces through efficient data center designs and emerging LED lighting and wireless lighting control technologies. Founded in 2007 with the goal of pursuing, promoting, and providing the finest energy optimization solutions available, we help our customers minimize the environmental impact of their businesses while improving operational reliability and reducing costs. Leading Edge Design Group is dedicated to encouraging, challenging, and contributing to energy industry innovation with an ongoing commitment to our community and our environment. Visit us at http://www.ledesigngroup.com, review our work in the photo gallery, and connect with us on Twitter @ledesigngroup.
ABOUT THE CARBONFUND.ORG FOUNDATION Carbonfund.org is the leading nonprofit carbon reduction and climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 750,000 individual supporters and over 2000 business and nonprofit partners including Discovery, Motorola, Amtrak, Dell, JetBlue, and Virgin America. www.carbonfund.org.