FOR IMMEDIATE RELEASE
PLAYN, Frames And Lenses Straight From The Makers, is launching with a popup store at Boxpark in
London on July 25th.
Based on a design principle “80% plain and 20% play”, PLAYN offers easy-to-wear eyewear with a
dash of “je ne sais quoi”. On PLAYN.COM, people can browse the collection of 21 original styles and
play with a wide range of colour and coating options. Once an order is placed, the company then
ships straight out of the lenses lab in Bangkok. This one-stop distribution process – “Factory > Lab >
Doorstep” – reduces cost and environmental impact, leaving PLAYN with a bigger budget to produce
quality, premium lenses.
PLAYN is the brainchild of German designer Denis Beyer and entrepreneur Jonas Koblin, two school
friends who moved to Bangkok in 2004 at the age of 24. They started from scratch, doing design work
for international fashion labels, running Niche Nation, a luxury eyewear boutique and a distribution
company We Do Asia. After working in the industry for several years, the pair decided to create their
own label with the mission to fuse their passion for quality and design with the principles of a modern
supply chain. This allows them to offer handcrafted eyewear and custom options at a new,
competitive price point.
To reduce its environmental impact, PLAYN partners with the Carbonfund.org Foundation to offset its
carbon footprint and the PATT Foundation, a local non-profit organization, to plant a tree for every pair
For more information call us at +66 27127895 ext. 62off
Seenspace 251/1 Thonglor Soi13 Bangkok10110 playn.com