Friday, 21 September 2012 12:30

More Evidence of an Increasing Market for Renewable Energy

Written by  Jessie
The Brazos Wind Farm, also known as the Green Mountain Energy Wind Farm, near Fluvanna, Texas. Note cattle grazing beneath the turbines. The Brazos Wind Farm, also known as the Green Mountain Energy Wind Farm, near Fluvanna, Texas. Note cattle grazing beneath the turbines. Leaflet/CC BY-SA 3.0

The desire for renewable energy world-wide is on the rise according to a pair of recently released studies commissioned by wind turbine manufacturer, Vestas.  Eighty-five percent of global respondents want more renewable energy in the market, says the Global Consumer Wind Energy Study.  And 49% of those surveyed would be willing to pay more for renewable energy.  The survey also illuminated that 45% believe climate change is one of the big three challenges facing the globe.

The survey polled 24,000 respondents in 20 countries and also found that 62% would buy products from companies who use wind energy.  Almost three quarters of consumers indicated they would feel more positive if companies used wind as its primary source of energy.

The second study examines what companies do voluntarily for renewable energy production.  Bloomberg New Energy Finance writes the Corporate Renewable Energy Index, which found that global investments in renewable energy capacity are overtaking those of fossil fuels; $237 billion compared to $223 billion.  Furthermore, companies are increasingly committing to renewable energy.  They purchased 40% of renewable energy last year.

The trend of businesses planning for climate change is not news to readers of our blog.  However, it is encouraging to see companies actually making investments in renewable energy.  It only makes sense as it lowers their risk.  So these studies point to both consumers and corporations demanding more renewable energy.  Isn’t it time governments join the trend too?  The scale goes from smaller to larger effects when consumers, businesses, and governments work together to lower global carbon emissions.  We are looking forward to a clean energy future powered by renewable energy sources.

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