Thursday, 18 August 2011 15:58
Vers Loves Wood (and Trees!)Written by Linda Kelly
Looking for beautiful, acoustically-sound cases for your technology devices? Check out the collection of wood-crafted accessories at Vers. Founded in 2007, Vers produces a unique line of sound systems and mobile device accessories, with a particular emphasis on pursuing environmental sustainability in everything that they do. Unlike other products on the market, Vers’ line is crafted entirely from sustainably-sourced hardwoods and Bamboo. “Wood is simply the perfect material to work with – it’s beautiful, it feels great and has amazing acoustic properties. The best part, though, is that wood is one of the only truly renewable resources on the planet”, says David Laituri, Vers’ founder and CEO. “Wood – and trees – are very important to us, so we replant 100 trees for every tree we use in production. Our tree (re)planting programs are our way of giving back much more then we need.” Vers’ commitment to sustainability and CO2 reduction doesn’t stop there. In addition to sustainable wood sourcing and their deep commitment to reforestation projects, they also seek out the most energy efficient components, recycled paper packaging materials and have even eliminated packaging twist ties (7 miles so far!). “In reality, there is no such thing as a ‘green’ product – every product requires materials and energy to create and requires effort to recycle at the end of its useful life. We see it as our mission to reduce all three of these wherever possible, making maximum use of what is already here, using as little new material as possible and replacing it wherever we can. In the end, it’s the combination of hundreds of little things that add up to a big difference” says David. Vers became a CarbonFree Partner in 2008, and through close monitoring of their annual carbon footprint, has been able to offset more CO2 than their organization creates, effectively making them ‘carbon negative’ since their birth. Vers’ preferred offset option? You guessed it: reforestation. David emphasizes the point: “Becoming a CarbonFree Partner is an important part of our impact reduction commitment, and the re-forestation option is a perfect fit with our mission. It sends a clear signal to our retailers and customers who we are, what we’re about and what we believe in as a company.” So check out Versaudio.com for beautifully designed wooden cases and accessories for your devices that are attractive, durable, acoustically-superior and environmentally-sound. You’ll realize the ‘sound sound’ difference.
Published in carbonfree blog
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