Wednesday, 11 January 2012 16:06
Modwalls® is Making Tile Modern™ and More SustainableWritten by Linda Kelly
Modwalls® is “Making Tile Modern” with easy online shopping and colorful collections inspired by mid-century architecture and modern design. Back in 2005, while searching for tile products for their own home renovations, founders David Bousfield and Rebecca Lonergan were frustrated with the lack of colorful modern tile options available, the high prices and extended lead time to receive tile products. With their backgrounds in high tech, David and Rebecca knew they could bring a traditionally brick and mortar retail experience online. Their goal was to design and stock the modern tile products they were seeking, make these products available for immediate delivery via online purchase, and to provide customer service equal to or better than the hands-on assistance offered at traditional tile showrooms. Modwalls began by offering glass mosaic tile in many colors with custom blending options. From that single product beginning of Brio® glass mosaic tile, they’ve created several other lines, including their Lush® clear glass subway tile with clean modern edges, and colorful retro inspired ModDotz™ porcelain penny round tile. Since 2008, Modwalls has expanded to offer several sustainable tile options including Viridian™ Recycled Glass Tile, ModRocks™ 100% post-consumer Recycled Glass Pebbles, and CorkDotz all Natural Cork Mosaic Penny Rounds made of end cuts from a wine cork manufacturer. All of these products are mesh mounted in square foot sheets or larger as noted, for easy modular installation. The Modwalls staff has grown to a small team of dedicated customer care and shipping professionals. In addition, Modwalls partners with HOPE Services and their workshop of developmentally disabled clients to produce their custom Brio® glass mosaic blends locally. The team at Modwalls is working to reduce their operational carbon footprint in a number of ways. They design and sell glass, porcelain and cork tile collections which emit no VOC’s, and carry an ever expanding line of products made with recycled content including tile grout made of 80% post consumer recycled glass dust. Their packing material is recycled and recyclable, and they donate imperfect and discontinued tile products to Resource Area for Teachers and school art programs, diverting them from landfills. Modwalls is also a CarbonFree™ Partner with Carbonfund.org, offsetting their business shipping emissions by supporting renewable energy projects that reduce emissions while creating cleaner energy sources. “As an online retailer we are concerned about the carbon emissions generated by the shipping of our products. Carbonfund.org is a key partner in our initiative to reduce our company’s carbon footprint,” says Rebecca Lonergan, Co-Founder and Creative Director of Modwalls. Check out the colorful, creative and sustainable tile products from Modwalls for your next remodeling project.
Published in carbonfree blog
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